Race for Perfect: Inside the Quest to Design the Ultimate Portable Computer

Overview

The Pursuit of Perfection

That Drives an Entire Industry

Nowhere is the drive to create better products and powerful branding more intense than in the tech industry. Over the past four decades, entrepreneurs and designers have been driven to produce ever-better portables—whether they’re laptops, handhelds, or the latest smartphone. BusinessWeek senior writer Steve Hamm traces this journey in The Race for Perfect, revealing how waves of ...

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Overview

The Pursuit of Perfection

That Drives an Entire Industry

Nowhere is the drive to create better products and powerful branding more intense than in the tech industry. Over the past four decades, entrepreneurs and designers have been driven to produce ever-better portables—whether they’re laptops, handhelds, or the latest smartphone. BusinessWeek senior writer Steve Hamm traces this journey in The Race for Perfect, revealing how waves of inspiration and struggle at companies from IBM and Apple to Compaq and Palm have produced a succession of soaring successes and embarrassing flops. Woven throughout this tale is a richly detailed narrative following a single laptop, Lenovo’s ThinkPad X300, from conception to the marketplace. the creators of thinkPad X300 dreamed of perfection. They fell a bit short. But the quest goes on.

“This is a really remarkable book! Covering past, present, and-most excitingly-the future of mobiles, it brings back extremely vivid memories to me and puts in context the many challenges and great opportunities still out there.”
-John Ellenby, CEO, GeoVector, and creator of the GRiD Compass, the first laptop computer

“If you have a couple of mobile devices in your pocket and wonder why there isn't a perfect single device, this book is for you.”
-Robert Scoble, author of the Scobleizer blog and former chief blogger for Microsoft

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Product Details

  • ISBN-13: 9780071606103
  • Publisher: McGraw-Hill Professional Publishing
  • Publication date: 9/24/2008
  • Edition number: 1
  • Pages: 312
  • Product dimensions: 6.40 (w) x 9.30 (h) x 1.30 (d)

Meet the Author

Steve Hamm, a senior writer at BusinessWeek, writes about globalization, innovation, and leadership and has produced more than two dozen cover stories on topics ranging from Internet wunderkind Marc Andreessen to the challenges facing India. His insights can be found at his blog, GlobeSpotting with Steve Hamm (http:/ www.businessweek.com/globalbiz/blog/globespotting/). His previous book, Bangalore Tiger, about the rise of the Indian tech industry, was published by McGraw-Hill in 2006.

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Table of Contents

1 The quest 7

2 Dynabook and the legacy of Xerox PARC 21

3 Compaq versus Apple 47

4 ThinkPad 69

5 Yang's dream 101

6 Kodachi 119

7 The race 151

8 Hype, FUD, and e-marketing 185

9 Very small computers 205

10 The convergence converges 245

11 The future of portable computing 261

Index 279

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