Race, Multiculturalism, and the Media: From Mass to Class Communication / Edition 1

Race, Multiculturalism, and the Media: From Mass to Class Communication / Edition 1

by Clint C. Wilson, Felix Gutierrez
     
 

ISBN-10: 0803946295

ISBN-13: 9780803946293

Pub. Date: 09/01/1995

Publisher: SAGE Publications

This updated edition of the innovative book Minorities and the Media sheds light on the historical relationship between the four largest racial groups and the mainstream media in the United States. Focusing on Hispanics, African Americans, Native Americans and Asian Americans, the book illustrates that while the term minority is no longer accurate in many cases,

Overview

This updated edition of the innovative book Minorities and the Media sheds light on the historical relationship between the four largest racial groups and the mainstream media in the United States. Focusing on Hispanics, African Americans, Native Americans and Asian Americans, the book illustrates that while the term minority is no longer accurate in many cases, inequities among the four groups persist, and that the notion of mass media has now diversified into media which are targeted at specific, often racially defined, audiences. Through an examination of cinema, television, radio, newspapers, magazines, advertising and a new chapter on public relations, the book demonstrates how the four groups are represented by the various media.

Product Details

ISBN-13:
9780803946293
Publisher:
SAGE Publications
Publication date:
09/01/1995
Edition description:
Second Edition
Pages:
296
Product dimensions:
6.00(w) x 9.00(h) x (d)

Table of Contents

PART ONE: INTRODUCTION
Racial Diversity in the Land of Majority Rule
Communication Media and Society
PART TWO: ENTERTAINMENT MEDIA PORTRAYALS
From the Live Stage to Hollywood before World War II
Movies and TV from World War II to the Brink of a New Century
PART THREE: NONENTERTAINMENT MEDIA PORTRAYALS
Advertising
The Media's Not-So-Silent Partner
Public Relations
An Opportunity to Influence the Media
The Press
Adding Color to the News
PART FOUR: STRATEGIES FOR COPING
History
Journalism's Colorful Firsts
Access
Developing a Multicultural Workforce
Advocacy
Pressuring the Media to Change
PART FIVE: CONCLUSION
Class Communication in Multicultural America

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