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Racial and ethnic inclusiveness has grown to be more important in the Untied States as its society has become increasingly diverse. Racism, Sexism, and the Media: The Rise of Class Communication in Multicultural America, Third Edition examines how people of color fit into the fabric of America and how the media tell them and others how they fit. Authors Clint C. Wilson, Félix Gutiérrez, and Lena M. Chao perceive the rise of class communication as a result of the convergence of new media technologies and continued demographic segmentation of audiences as people of color grow as targets of and markets for the media.
Racism, Sexism, and the Media, Third Edition is recommended for undergraduate and graduate students of mass communication and social sciences, including journalism, broadcasting, film, and advertising.
Preface and Acknowledgements
PART I. MAJORITY RULES: "MINORITIES" AND THE MEDIA
1. Multiculturalism in the Land of Majority Rule
2. Do the Media Matter?
PART II. RACIALISM IN ENTERTAINMENT PORTRAYALS
3. The Roots of Racial Stereotypes in American Media
4. Stereotypes Extend Into Television and the Video Age
PART III. RACIALISM IN PUBLIC COMMUNICATION
5. The Press: A Legacy of Exclusion
6. Advertising: The Media's Not-so-Silent Partner
7. Public Relations: Influencing the Content of the Media
PART IV. WOMEN OF COLOR IN THE MEDIA
8. Two Strikes and ...?
PART V. STRATEGIES FOR DEALING WITH RACIALLY INTENSIVE MEDIA
9. Access: Toward Diversity With (Un)deliberate Speed
10. Advocacy: Pressuring the Media to Change
11. Alternatives: Colorful Firsts in Class Communication
PART VI: THE RISE OF CLASS COMMUNICATION
12. 21st Century Challenges and Opportunities