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Radio
     

Radio

by Stephen Sposato, Wm. A. Smith, William A. Smith
 

Featured October 11, 2006 on NPR/WAMU's Kojo Nnamdi Show In a post 9/11 world where a few ruthless men and women can use modern technology to create powerful webs of conspiracy, the public voice of radio is needed more than ever. Computers trap us in the blue glow of their virtual reality. Cell phones connect us, but what do we have to say to each other and

Overview

Featured October 11, 2006 on NPR/WAMU's Kojo Nnamdi Show In a post 9/11 world where a few ruthless men and women can use modern technology to create powerful webs of conspiracy, the public voice of radio is needed more than ever. Computers trap us in the blue glow of their virtual reality. Cell phones connect us, but what do we have to say to each other and especially to the poor that will impact their lives? Radio attempts to answer this question. Radio listening groups helped Tanzania create a new democracy in the aftermath of colonialism. Radio taught young children in Kenya to speak English and made "learning their ABCs" a lively and exciting adventure. Radio "learning groups" taught Honduran and Ecuadorian mothers the benefits of breast-feeding. Learn along with millions of British the fate of Grace who dies in an accidental barn fire as the BBC tries to teach post-war UK farmers to avoid the same fate. Live the trials of families in India faced with the pressure of traditional customs, trying to deal with the challenges of a modern world. These lessons of radio's potency are being submerged in the clutter of new techno gadgets, gimmicks, and gizmos. Co-authors Stephen Sposato and Wm. Smith bring these little known stories to life and revive our faith in radio as a truly modern tool of social change. They help us to understand the changes undergone in U.S. governmental broadcasting as attempts are made to make today's radio relevant in the Middle East and beyond. Authors' royalties from this book will be donated to four prominent non-profit educational foundations, all radio practitioners: The Academy for Educational Development, Freeplay Foundation, Panos and Population Communications International(PCI).

Editorial Reviews

Communication Research Trends
There is always a danger in a book with a message that enthusiasm may get the better of judgment. But this is not the case here...the cases provided [in Radio] are carefully documented…[and] extensive citing of scripts help[s] readers appreciate the kind of content that has driven successful radio applications.
— Emile McAnany, Santa Clara University
Communication Research Trends - Emile McAnany
There is always a danger in a book with a message that enthusiasm may get the better of judgment. But this is not the case here...the cases provided [in Radio] are carefully documented…[and] extensive citing of scripts help[s] readers appreciate the kind of content that has driven successful radio applications.
From the introduction by Muhiuddin Haider
Stephen Sposato and Bill Smith make a compelling case...for the use of radio, a powerful and comparatively inexpensive tool, in programs aimed at the world's poor. Beyond that, in writing this book, the authors provide students and professionals alike with a valuable history and a practical guide to using this valuable technology in health and development programs.

Product Details

ISBN-13:
9780761832546
Publisher:
UPA
Publication date:
08/28/2005
Pages:
272
Product dimensions:
5.90(w) x 8.90(h) x 2.70(d)

Meet the Author

Stephen Sposato is an international economist with more than 25 years of professional experience around the world in international economics, agricultural economics and nutrition, communications outreach, business, and equity finance. He has been specializing in development communication issues for the last five years, with an emphasis on radio. Wm. A. Smith, Executive Vice President at the Academy for Educational Development, directs more than 100 major programs of international development using radio to target poverty, disease, and human development. He has a doctorate in Education and more than 35 years experience in the developing countries of Africa, Asia, and Latin America.

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