Radio, Television and Modern Life / Edition 1

Radio, Television and Modern Life / Edition 1

by Paddy Scannell
     
 

ISBN-10: 063119875X

ISBN-13: 9780631198758

Pub. Date: 12/31/1996

Publisher: Wiley

Written by one of the foremost and widely-respected writers in the field, this volume sheds new light on the forms and premises of the communicative experience. In doing so, it challenges the theoretical positions of marxist and "political economy of media" analysts who focus largely on the structure of economic and social power within the media. Instead, Scannell

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Overview

Written by one of the foremost and widely-respected writers in the field, this volume sheds new light on the forms and premises of the communicative experience. In doing so, it challenges the theoretical positions of marxist and "political economy of media" analysts who focus largely on the structure of economic and social power within the media. Instead, Scannell explores the structuring of engagement of the viewer/listener with the broadcaster by analysing the communicative intentions of the broadcaster and the understanding by the audience of those intentions. This powerful and accessible book makes an important contribution to media studies in showing students how the history of the media can be enriched by communications theory.

Product Details

ISBN-13:
9780631198758
Publisher:
Wiley
Publication date:
12/31/1996
Edition description:
New Edition
Pages:
204
Product dimensions:
6.07(w) x 8.98(h) x 0.64(d)

Table of Contents

Introduction.

1. Intentionality.

2. Sociability.

3. Sincerity.

4. Eventfulness.

5. Authenticity.

6. Identity.

7. Dailiness.

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