Radio: A Complete Guide to the Industry / Edition 1

Radio: A Complete Guide to the Industry / Edition 1

5.0 1
by William A. Richter
     
 

ISBN-10: 0820476331

ISBN-13: 9780820476339

Pub. Date: 06/24/2006

Publisher: Peter Lang Publishing Inc.

From payola to podcasting, from the advertising office to the DJ booth to the station antenna, Radio: A Complete Guide to the Industry offers a concise, one-stop introduction to all aspects of the radio industry. Readers are taken on a lively tour of radio’s history from the early experiments with wireless to today’s satellite and digital radio.…  See more details below

Overview

From payola to podcasting, from the advertising office to the DJ booth to the station antenna, Radio: A Complete Guide to the Industry offers a concise, one-stop introduction to all aspects of the radio industry. Readers are taken on a lively tour of radio’s history from the early experiments with wireless to today’s satellite and digital radio. Industry veteran William A. Richter brings readers inside the typical station to explain who does what and how all the pieces fit together. The book also includes some brief interviews from working professionals for more perspective. Richter explains how ratings work, gives an overview of the major industry players, and guides readers through FCC regulations and other ethical and legal issues that impact radio.
Written in a crisp, easy style, and including glossaries in each chapter, Radio is well suited for a range of courses on radio. It is a valuable resource for anyone interested in radio, from aspiring college DJs to general managers of radio stations.

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Product Details

ISBN-13:
9780820476339
Publisher:
Peter Lang Publishing Inc.
Publication date:
06/24/2006
Series:
Media Industries Ser.
Edition description:
New Edition
Pages:
285
Product dimensions:
6.30(w) x 9.06(h) x 0.02(d)

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Radio: A Complete Guide to the Industry 5 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago