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From the PublisherFrom the author, Joseph Sommerville:
"Effective communication skills are essential to successful business development. Yet they're often under-emphasized and sometimes completely ignored. Why? Because we communicate so much and so often (approximately 20,000 words per day) we often take it for granted. But regardless of how good your product or service is and how much expertise you have in your area, it all goes to waste unless you can communicate it to others."
From his clients:
“Your experience and knowledge, particularly about subtle changes in content or style that make such a big difference, makes you the expert when it comes to presentations. This is the most direct and effective method I’ve seen for moving a presentation from concept to podium.” —Michael Sorkin Vice President, Boston Scientific
“Your presentation really created a buzz! In addition to the value we received from the principles you explained, it was fun!” —Carol Lavendar Partner, Insight Advantage
“Excellent use of our time. A great session to drive home essential, yet overlooked principles. Your are an inspiring and perceptive facilitator with insights that will benefit all executives.” —Steve Morris, author of Glorious Leadership
“The book is the most up-to-date source available on the increasingly wide array of opportunities for professionals to present their knowledge and services. It covers new electronic channels, such as the webinar and podcast, as clearly and thoroughly as it does more traditional forums. It’s thoughtfully organized to be used both as a guide and a reference book. It’s a tremendous resource.” —Ford Harding, author of Rain Making, 2e
"Communication is a crafted skill honed over time and through great practice. The advice and strategies provided in this book are designed to build masterful communication habits for excellent performance." —Dr. Nido Qubein, President, High Point University, Chairman, Great Harvest Bread Co.
"Whether you're a novice speaker or a seasoned pro, you'll find Dr. Sommerville's new book a treasure of tested tools and tips that will clearly enhance your next presentation. In a highly readable and pragmatic way, he shows us how to bring life to any talk and how to impact our audiences in an engaging way." —Edward E. Scannell, CMP, CSP, Past President, National Speakers Assn., Co-Author-McGraw-Hill's "Games Trainers Play"series