Raise More Money: The Best of the Grassroots Fundraising Journal

Overview

A collection of the best articles from past 20 years of the Grassroots Fundraising Journal offering nonprofit organizations a wealth of tips, strategies, and guidance on how to raise money.

Part of the new Kim Klein's Chardon Press Series from Jossey-Bass which focuses on providing fundraising and organizational development tools for community-based and social change organizations.

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Overview

A collection of the best articles from past 20 years of the Grassroots Fundraising Journal offering nonprofit organizations a wealth of tips, strategies, and guidance on how to raise money.

Part of the new Kim Klein's Chardon Press Series from Jossey-Bass which focuses on providing fundraising and organizational development tools for community-based and social change organizations.

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Product Details

  • ISBN-13: 9781890759100
  • Publisher: Chardon Press
  • Publication date: 9/1/2001
  • Pages: 215

Table of Contents

Preface v
Principles and Philosophy
Reflections on the Purpose, History, and Future of Philanthropy 2
Organizing and Fundraising: Sisters in the Struggle 6
You Already Know All the People You Need to Know to Raise All the Money You Need to Raise 9
Common Mistakes in Building Relationships with Donors and How to Avoid Them 12
Ten Mistakes You Can Avoid 15
The Thank-You Note 18
The Perennial Question of Clean and Dirty Money 21
Clean Up Your Language 23
Raising Money for Progressive Arts and Culture Organizations 24
Planning
How to Plan Your Fundraising Strategy: Keep Your Organization Financially on Track with a Year-Round Plan 28
Choosing the Right Fundraising Strategy 32
Opportunistic Fundraising 36
Losing Foundation or Government Funding: How to Cope 38
Looking Good: Developing Effective Written Materials 43
Ten Ways to Get More from Your Printing Budget 52
Fundraising Strategies
I. Raising Money by Mail
The Direct Mail Letter 56
Mail Appeals: Will They Open the Envelope? 59
Trading Mailing Lists 62
Spring Cleaning: When to Take Names Off Your Mailing List 64
Testing and Tracking Your Results: Fine-Tuning Your Direct Mail Program to Yield the Best Returns 66
Point/Counterpoint: The Direct Mail Debate 70
Asking Current Donors for Money: Why, How, and How Often 76
Finding Major Donors by Mail 80
II. Personal Solicitation
The Fine Art of Asking for the Gift 84
Getting Over the Fear of Asking 88
Asking in the Age of the Machine: How to Deal with the Electronic Moat 93
Donor Cultivation: What It is and What It Is Not 97
How to Develop a High-Dollar Giving Club 100
Donor Rating for Small Organizations 104
III. Special Events
The Correct Use of Special Events 108
Putting on a House Party 110
Don't Just Stand There, Say Something! 114
The Bowl-a-Thon 117
IV. Other Strategies
How to Create an Effective Acquisition Strategy 120
Making the Most of Your Anniversary 125
How to Produce (and Raise Money from) an Ad Journal 128
How to Do a Raffle 133
Selling Social Change: How to Earn Money from Your Mission 136
A Small Town Tackles a Big Project 140
Organizational and Board Development
The Board and Fundraising 144
When Board Members Wriggle Out of Fundraising 146
How to Get Your Board to Raise Money: Plan X 148
Board Member Involvement Pays Off 151
How Does Your Board Measure Up? 153
Contracts with Board Members: A Working Model 156
Membership Pays: The Role of Members in Grassroots Fundraising 159
A Few Words on Better Board Meetings 162
Reflections from a Board Member 165
When Money Isn't the Problem 168
Organizational Development: The Seven Deadly Sins 173
Building Multiracial Organizations 178
Building Cultural Diversity into Fundraising 182
Fundraising as a Profession
Make Fundraising Your Career 188
Why People of Color Need to Be Good Fundraisers 191
Why Good Fundraisers Are Never Paid on Commission 194
About the Authors 197
Index 199
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