Raising Consumers: Children and the American Mass Market in the Early Twentieth Century [NOOK Book]

Overview


-- Miriam Forman-Brunell, University of Missouri-Kansas City

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Raising Consumers: Children and the American Mass Market in the Early Twentieth Century

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Overview


-- Miriam Forman-Brunell, University of Missouri-Kansas City

Read More Show Less

Editorial Reviews

Television Quarterly - Nicholas Sammond

A carefully researched and well-argued discussion of the role of youth in the emergence of consumer culture.

Business History Review - Daniel Thomas Cook

Succeeds in shedding new light on the history of children as consumers... Her interesting cases are instructive.

The Journal of American History - Paula Petrik

Lisa Jacobson's work represents one of the strongest offerings in the group.

Journal of Social History - Susan J. Matt

Raising Consumers offers a convincing portrayal of how consumerism powerfully reshaped childhood.

Urban History Review - Magda Fahrni

Raising Consumers is a compelling and persuasive book and an enjoyable read.

The Historian - Steven Mintz

This marvelous history of the commercialization of childhood since 1890 shows how serious scholarship can place contemporary anxieties into fresh perspective.

Journal of Popular Culture - Jeremy K. Saucier

Undoubtedly Raising Consumers helps us to better understand the middle-class child's story in the history of American consumer culture.

American Historical Review - Arwen P. Mohun

An Admiral piece of scholarship...far more thoroughly researched and contextualized than previous work on the history of children and consumption.

H-Childhood - Kelly Schrum

An excellent contribution to our growing understanding of the rise of a consumer society and its effects on individuals of all ages.

Choice

Rarely do consumer-culture scholars link popular-culture messages to their audiences so successfully....Highly recommended

Choice

Rarely do consumer-culture scholars link popular-culture messages to their audiences so successfully....Highly recommended

Television Quarterly
A carefully researched and well-argued discussion of the role of youth in the emergence of consumer culture.

— Nicholas Sammond

Business History Review
Succeeds in shedding new light on the history of children as consumers... Her interesting cases are instructive.

— Daniel Thomas Cook

The Journal of American History
Lisa Jacobson's work represents one of the strongest offerings in the group.

— Paula Petrik

Journal of Social History
Raising Consumers offers a convincing portrayal of how consumerism powerfully reshaped childhood.

— Susan J. Matt, Weber State University

Urban History Review
Raising Consumers is a compelling and persuasive book and an enjoyable read.

— Magda Fahrni

The Historian
This marvelous history of the commercialization of childhood since 1890 shows how serious scholarship can place contemporary anxieties into fresh perspective.

— Steven Mintz

Journal of Popular Culture
Undoubtedly Raising Consumers helps us to better understand the middle-class child's story in the history of American consumer culture.

— Jeremy K. Saucier

American Historical Review
An Admiral piece of scholarship...far more thoroughly researched and contextualized than previous work on the history of children and consumption.

— Arwen P. Mohun, University of Delaware

H-Childhood
An excellent contribution to our growing understanding of the rise of a consumer society and its effects on individuals of all ages.

— Kelly Schrum

Read More Show Less

Product Details

  • ISBN-13: 9780231509244
  • Publisher: Columbia University Press
  • Publication date: 1/5/2005
  • Series: Popular Cultures, Everyday Lives
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 320
  • Sales rank: 427,492
  • File size: 20 MB
  • Note: This product may take a few minutes to download.

Meet the Author


Lisa Jacobson is an associate professor in the history department at the University of California, Santa Barbara.

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Table of Contents

Ch. 1 "Big sales from little folks" : the development of juvenile advertising 16
Ch. 2 From thrift education to consumer training : reforming the child spender 56
Ch. 3 Heroes of the new consumer age : imagining boy consumers 93
Ch. 4 Athletic girls and beauty queens : imagining the peer-conscious adolescent consumers 127
Ch. 5 Revitalizing the American home : playrooms, parenting, and the middle-class child consumer 160
Ch. 6 Radio clubs and the consolidation of children's consumer culture during the Great Depression 183
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