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The Ranbaxy Story
     

The Ranbaxy Story

by Bhupesh Bhandari
 
It took a sleeping pill to get a somnolent company up and running. The drug was Calmpose-Ranbaxy's answer to Roche's Valium-and its launch in 1969 was the hitherto unknown company's first step on the long road to global stardom. Bhupesh Bhandari, a business journalist who has followed the company closely for over a decade, traces Ranbaxy's growth in the backdrop of

Overview

It took a sleeping pill to get a somnolent company up and running. The drug was Calmpose-Ranbaxy's answer to Roche's Valium-and its launch in 1969 was the hitherto unknown company's first step on the long road to global stardom. Bhupesh Bhandari, a business journalist who has followed the company closely for over a decade, traces Ranbaxy's growth in the backdrop of the global pharmaceutical business. The Ranbaxy Story sets down, for the first time, Ranbaxy's remarkable journey from a distributor of medicine to a multinational corporation, deriving over eighty percent of its business from outside India. It is also the story of the Singh family, of Bhai Mohan Singh's dogged pursuit to expand the company's operations during the licence-permit-quote Raj, and of Dr. Parvinder Singh who was convinced way back in the 1970s that Ranbaxy's destiny lay in the international market.

Product Details

ISBN-13:
9780670057863
Publisher:
Penguin Publishing Group
Publication date:
12/27/2005
Pages:
248
Product dimensions:
5.76(w) x 8.76(h) x 0.83(d)
Age Range:
18 Years

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