Re:Imagining Change: How to Use Story-based Strategy to Win Campaigns, Build Movements, and Change the World [NOOK Book]

Overview

Re:Imagining Change provides resources, theory, hands-on tools, and illuminating case studies for the next generation of innovative change makers. This unique book explores how culture, media, memes, and narrative intertwine with social change strategies, and offers practical methods to amplify progressive causes in the popular culture. Re:imagining Change is an inspirational inside look at the trailblazing methodology developed by the nonprofit strategy and training organization smartMeme, and a call to innovate...

See more details below
Re:Imagining Change: How to Use Story-based Strategy to Win Campaigns, Build Movements, and Change the World

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK 7.0
  • Samsung Galaxy Tab 4 NOOK 10.1
  • NOOK HD Tablet
  • NOOK HD+ Tablet
  • NOOK eReaders
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$9.99
BN.com price
(Save 23%)$13.00 List Price

Overview

Re:Imagining Change provides resources, theory, hands-on tools, and illuminating case studies for the next generation of innovative change makers. This unique book explores how culture, media, memes, and narrative intertwine with social change strategies, and offers practical methods to amplify progressive causes in the popular culture. Re:imagining Change is an inspirational inside look at the trailblazing methodology developed by the nonprofit strategy and training organization smartMeme, and a call to innovate strategies for confronting the escalating social and ecological crises of the 21st century.

Read More Show Less

Product Details

  • ISBN-13: 9781604863581
  • Publisher: PM Press
  • Publication date: 4/1/2010
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 144
  • Sales rank: 531,727
  • File size: 3 MB

Meet the Author

Patrick Reinsborough cofounded the smartMeme strategy and training project as a vehicle to explore the intersections of social change strategy, imagination, and narrative. He lives in San Francisco. Doyle Canning is a strategist, a trainer, and an organizer with a commitment to building holistic movements for racial justice and an ecological future. She lives in Boston.

Read More Show Less

Table of Contents

I Introduction: The Power of Story 11

1.1 From Improvement to Innovation 11

1.2 Our Approach: Story-based Strategy 12

1.3 About Re:imagining Change 13

Story-based Strategy Campaign Model 15

II Narrative Power Analysis 17

2.1 We Are Made of Stories 17

2.2 Narrative Power Analysis 18

Reflections: Storytelling 19

2.3 Power and Mythology 21

2.4 Creation Myths of the United States 24

Reflections: Narrative Power 26

2.5 Filters vs. Facts 27

2.6 Designer Stories & the Branded World 28

2.7 Memes 32

Movement Memes 34

Reflections: Memes 34

2.8 Control Memes 35

2.9 Applying Narrative Power Analysis: Elements of Story 38

Reflections: Elements of a Story 40

III Winning the Battle of the Story 43

3.1 The Story of the Battle 43

3.2 The Battle of the Story 44

Reflections: Story of the Battle 46

Worksheet: Battle of the Story 47

3.3 Framing the Conflict 48

Reflections: Information Warfare 49

3.4 Creating Narrative Frames 51

3.5 Reframing 52

3.6 Characters 53

3.7 imagery: Show Don't Tell 56

3.8 Foreshadowing 57

Brand Busting 58

3.9 Designing a Framing Narrative 60

3.10 Action Logic & Meta-Verbs 62

3.11 Going Viral: Meme Campaigns 63

IV Points of Intervention 67

4.1 Social Change as Intervention 67

4.2 Point of Production 70

4.3 Point of Destruction 70

4.4 Point of Consumption 71

4.5 Point of Decision 72

4.6 Point of Assumption 73

4.7 Offering New Futures 74

4.8 Retraining Debates 75

4.9 Subverting Spectacles 76

Selling the World Bank on eBay 77

4.10 Repurposing Pop(ular) Culture Narratives 78

4.11 Making the Invisible Visible 80

Reflections: Starting with Assumptions 81

Worksheet Point of Intervention 83

V Changing The Story 85

5.1 Strategic Improvisation 85

5.2 Greenpeace: Save the Whales 88

5.3 Rural Vermont: One Contaminated Farm is One Too Many 90

5.4 Protect Our Waters: Our Most Precious Resource 93

5.5 The Coalition of Immokalee Workers: Consciousness + Commitment = Change

VI Facing The Ecological Crisis: A Call to Innovation 101

6.1 Beyond Talking Points 101

6.2 The Slow-Motion Apocalypse 103

6.3 Psychic Breaks 105

6.4 Toward Ecological Justice 107

Endnotes 112

Glossary 120

Further Reading 126

About Smartmeme 136

About The Authors 137

About PM Press 138

Friends of PM Press 139

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)