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Re-imagining Development Communication in Africa

Overview

Re-imagining Development Communication in Africa is organized into three sections or parts, the first focusing on the past and the history of development communication scholarship; the second analyzes theoretical issues, and finally a third section that looks at country cases. The first part provides several perspectives on the historical development of the field as it pertains to Africa. Some of these look at ideological, indigenous contributions, and the particular importance of gender issues. The second ...

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Re-imagining Development Communication in Africa

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Overview

Re-imagining Development Communication in Africa is organized into three sections or parts, the first focusing on the past and the history of development communication scholarship; the second analyzes theoretical issues, and finally a third section that looks at country cases. The first part provides several perspectives on the historical development of the field as it pertains to Africa. Some of these look at ideological, indigenous contributions, and the particular importance of gender issues. The second section provides a critique of development communication theory and provides a more cultural appropriate alternative. Additionally, the book applies existing theory to practice in African communities. This leads to the third section of the book which focuses on development communication in some country cases such as in Cameroon, Kenya, Nigeria, and Rwanda.

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Editorial Reviews

Charles Okigbo
The book is an interesting and important addition to the growing body of work on development communication in Africa. Its uniqueness is in the wide range of topics that touch on the historical evolution, extant theories, and case studies of communication in the service of development. Students and practitioners will find this a useful resource for advancing research and practice.
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Product Details

  • ISBN-13: 9780739176146
  • Publisher: Lexington Books
  • Publication date: 11/2/2012
  • Pages: 268
  • Product dimensions: 6.10 (w) x 9.10 (h) x 1.00 (d)

Meet the Author

Dr. Chuka Onwumechili is professor of Communications serving as Interim Dean for the School of Communications at Howard University in Washington, DC. He is an accomplished scholar with several books and peer-reviewed journal articles. His work has involved development communication particularly in the area of telecommunications. Among his several published works are issues dealing with universal access and building critical mass. He once served as Vice President for the Digital Bridge Institute (DBI) in Nigeria where his charge included developing labor for the growing telecommunications industry in the country.

Dr. Ikechukwu Ndolo is an experienced scholar in the area of development communication and has consulted with both the British Department for International Development (DFID) and United Nations Children’s Fund (UNICEF) in Nigeria. In 2009, he worked with DFID in helping to strengthen the Nigerian Bureau for Public Reform’s capacity to disseminate public sector reform messages. Dr. Ndolo who currently heads the Department of Mass Communication at the University of Nigeria in Nsukka, Nigeria is widely published. Additionally, he has also developed audio productions mostly in the area of development. Among these are his audio productions sponsored by UNICEF in the areas of immunization, breastfeeding mothers, and compliance with prescription of health workers, among others.

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Table of Contents

Part 1: Reviewing Past Frameworks and Today’s Discourse
Chapter 1: Transcultural Social Change and Development: A Critical Review of Paradigm Shifts
Daniel Awodiya
Chapter 2: Africa, Development and Communication: The Day After
Chuka Onwumechili and Ikechukwu Ndolo
Chapter 3: Speaking of African Women’s Agency, Activism and Complementary Gender Roles: A Look at African Feminism
Annie Duru
Chapter 4: Going Back to Basics: Shifting Research Focus to Indigenous Knowledge Systems and their Role in Development
Matt Mogekwu
Part 2: Theorizing & Expanding the Realm
Chapter 5: Another View: Theorizing Development Media
Chuka Onwumechili and Ritchard M’Bayo
Chapter 6: The Theory of Communicative Action for Population-Communication Management in Sub-Saharan Africa: Argumentative Speech in Nigeria
Cornelius Pratt and Thomas Jacobson
Chapter 7: Development Media: Challenges and Attempts
Genet Lakew
Chapter 8: Issues and Perspectives on Community Engagement For Behavior and Social Change
Ikechukwu Ndolo and Hilary Ozoh
Part 3: Country Cases
Chapter 9: Health Communication and Nigeria: Sickle Cell Anaemia in Nollywood
Tokunbo Ojo and Jan Servaes
Chapter 10: Moving the Signpost in Cameroon? Resolving Inter-Village Rivalry through a Form of Communication
Kehbuma Langmia
Chapter 11: Communicating Peace: Women Transcend Cultural Cultural Boundaries in Post-Genocide Rwanda
Eddah Mutua and Ayantu Tibeso
Chapter 12: Coding for Development in the Silicon Savannah: The Emerging Role of Digital Technology in Kenya
George Gathigi and Ernest Waititu
Chapter 13: Sustainable Development and Rural Access to Telecommunications in Nigeria
Chukwudiebube Bede Opata

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