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Re-imagining Development Communication in Africa is organized into three sections or parts, the first focusing on the past and the history of development communication scholarship; the second analyzes theoretical issues, and finally a third section that looks at country cases. The first part provides several perspectives on the historical development of the field as it pertains to Africa. Some of these look at ideological, indigenous contributions, and the particular importance of gender issues. The second section provides a critique of development communication theory and provides a more cultural appropriate alternative. Additionally, the book applies existing theory to practice in African communities. This leads to the third section of the book which focuses on development communication in some country cases such as in Cameroon, Kenya, Nigeria, and Rwanda.
Part 1: Reviewing Past Frameworks and Today’s Discourse Chapter 1: Transcultural Social Change and Development: A Critical Review of Paradigm Shifts Daniel Awodiya Chapter 2: Africa, Development and Communication: The Day After Chuka Onwumechili and Ikechukwu Ndolo Chapter 3: Speaking of African Women’s Agency, Activism and Complementary Gender Roles: A Look at African Feminism Annie Duru Chapter 4: Going Back to Basics: Shifting Research Focus to Indigenous Knowledge Systems and their Role in Development Matt Mogekwu Part 2: Theorizing & Expanding the Realm Chapter 5: Another View: Theorizing Development Media Chuka Onwumechili and Ritchard M’Bayo Chapter 6: The Theory of Communicative Action for Population-Communication Management in Sub-Saharan Africa: Argumentative Speech in Nigeria Cornelius Pratt and Thomas Jacobson Chapter 7: Development Media: Challenges and Attempts Genet Lakew Chapter 8: Issues and Perspectives on Community Engagement For Behavior and Social Change Ikechukwu Ndolo and Hilary Ozoh Part 3: Country Cases Chapter 9: Health Communication and Nigeria: Sickle Cell Anaemia in Nollywood Tokunbo Ojo and Jan Servaes Chapter 10: Moving the Signpost in Cameroon? Resolving Inter-Village Rivalry through a Form of Communication Kehbuma Langmia Chapter 11: Communicating Peace: Women Transcend Cultural Cultural Boundaries in Post-Genocide Rwanda Eddah Mutua and Ayantu Tibeso Chapter 12: Coding for Development in the Silicon Savannah: The Emerging Role of Digital Technology in Kenya George Gathigi and Ernest Waititu Chapter 13: Sustainable Development and Rural Access to Telecommunications in Nigeria Chukwudiebube Bede Opata
Overview
Re-imagining Development Communication in Africa is organized into three sections or parts, the first focusing on the past and the history of development communication scholarship; the second analyzes theoretical issues, and finally a third section that looks at country cases. The first part provides several perspectives on the historical development of the field as it pertains to Africa. Some of these look at ideological, indigenous contributions, and the particular importance of gender issues. The second ...