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Reaching Audiences provides a brief yet thorough guide to correct, clear writing for the media.
This text sets up the writing process and shows students how to accomplish each task in a mass media context. Throughout the book, the importance of the audience in considering media and messages is stressed. Illustrative and specific real life examples provide students with guidance for improving their writing. Specific skills related to spelling, grammar, accuracy, word usage, bias, research, interviewing, and other important topics are covered. By recognizing that today's students are preparing for careers in a changing media environment, this text covers a wide range of fields (print, electronic media, public relations, and advertising) and illuminates the differences and similarities in writing styles among them.
New in the 4th Edition
Praise for Reaching Audiences
The focus of this text is perfect. I’m a strong believer that mass media writers must consider audience, above all, when writing. [In this text] there isn’t extraneous material. It goes to the point of each media style and includes good examples.
~ James Aucoin, University of South Alabama
I think this text is an excellent one…
~ Roberta Kelly, Washington State University
It’s the only book which addresses writing fundamentals in a basic and usable way.
~ Deborah Petersen-Perlman, University of Minnesota Duluth
Reaching Audiences is straightforward and to the point. The authors work hard at making points very clear in each chapter and section. They speak directly to students with direct language.
~ Betsy B. Alderman, University of Tennessee at Chattanooga
|Ch. 1||The Writing Process||1|
|Ch. 2||Audience, Audience, Audience||15|
|Ch. 3||Getting to the Point||34|
|Ch. 4||Organization for Print||71|
|Ch. 5||Saying It Straight||119|
|Ch. 6||Editing and Polishing Writing||164|
|Ch. 7||Recognizing Bias and Stereotypes||184|
|Ch. 8||Testing Your Grammar||200|
|Ch. 9||Research and Observation||221|
|Ch. 10||Interviewing, Quotations, and Attribution||244|
|Ch. 11||Electronic Media||273|
|Ch. 12||Public Relations Writing||293|
|Appendix A Libel and Privacy||348|
|Appendix B The Abused Words List||353|
|Appendix C Spelling in the Computer Age||365|
|Appendix D Key to Grammar Quizzes||371|