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Reaching Audiences: A Guide to Media Writing / Edition 3

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Overview

Reaching Audiences provides a brief yet thorough guide to correct, clear writing for the media. This book sets up the writing process and shows the reader how to accomplish each task in a mass media context. The importance of the audience in considering media and messages is stressed throughout the book. The book covers specific skills related to spelling, grammar, accuracy, word usage, bias, research, interviewing, and other important topics. The book covers a wide range of media fields such as print, electronic media, public relations, and advertising and illuminates the differences and similarities in writing styles among them. For anyone interested in media and news writing.
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Editorial Reviews

Booknews
A new edition of an instructional textbook for developing writing skills for use in various mass communication settings. The material is organized into four sections which cover the basic writing process and the critical role of the audience, specific tips for refining compositions, methods of information gathering, and the differences in formats needed for various types of media writing such as electronic communication and advertising. Annotation c. by Book News, Inc., Portland, Or.
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Product Details

  • ISBN-13: 9780205359226
  • Publisher: Pearson
  • Publication date: 8/23/2002
  • Edition description: Older Edition
  • Edition number: 3
  • Pages: 383
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.70 (d)

Table of Contents

Preface
Acknowledgments
Ch. 1 The Writing Process 1
Ch. 2 Audience, Audience, Audience 15
Ch. 3 Getting to the Point 34
Ch. 4 Organization for Print 71
Ch. 5 Saying It Straight 119
Ch. 6 Editing and Polishing Writing 164
Ch. 7 Recognizing Bias and Stereotypes 184
Ch. 8 Testing Your Grammar 200
Ch. 9 Research and Observation 221
Ch. 10 Interviewing, Quotations, and Attribution 244
Ch. 11 Electronic Media 273
Ch. 12 Public Relations Writing 293
Ch. 13 Advertising 330
Appendix A Libel and Privacy 348
Appendix B The Abused Words List 353
Appendix C Spelling in the Computer Age 365
Appendix D Key to Grammar Quizzes 371
Index 375
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