Reaching Audiences: A Guide to Media Writing / Edition 3

Reaching Audiences: A Guide to Media Writing / Edition 3

by Katherine C. McAdams, Katherine C. McAdams
     
 

Reaching Audiences provides a brief yet thorough guide to correct, clear writing for the media. This book sets up the writing process and shows the reader how to accomplish each task in a mass media context. The importance of the audience in considering media and messages is stressed throughout the book. The book covers specificSee more details below

Overview

Reaching Audiences provides a brief yet thorough guide to correct, clear writing for the media. This book sets up the writing process and shows the reader how to accomplish each task in a mass media context. The importance of the audience in considering media and messages is stressed throughout the book. The book covers specific skills related to spelling, grammar, accuracy, word usage, bias, research, interviewing, and other important topics. The book covers a wide range of media fields such as print, electronic media, public relations, and advertising and illuminates the differences and similarities in writing styles among them. For anyone interested in media and news writing.

Product Details

ISBN-13:
9780205359226
Publisher:
Pearson
Publication date:
08/23/2002
Edition description:
Older Edition
Pages:
383
Product dimensions:
6.00(w) x 9.00(h) x 0.70(d)

Table of Contents

Preface
Acknowledgments
Ch. 1The Writing Process1
Ch. 2Audience, Audience, Audience15
Ch. 3Getting to the Point34
Ch. 4Organization for Print71
Ch. 5Saying It Straight119
Ch. 6Editing and Polishing Writing164
Ch. 7Recognizing Bias and Stereotypes184
Ch. 8Testing Your Grammar200
Ch. 9Research and Observation221
Ch. 10Interviewing, Quotations, and Attribution244
Ch. 11Electronic Media273
Ch. 12Public Relations Writing293
Ch. 13Advertising330
Appendix A Libel and Privacy348
Appendix B The Abused Words List353
Appendix C Spelling in the Computer Age365
Appendix D Key to Grammar Quizzes371
Index375

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