Reader-Friendly Reports: A No-nonsense Guide to Effective Writing for MBAs, Consultants, and Other Professionals

by Carter A. Daniel

Overview

The book that has taught thousands of students how to write winning business reports

For more than 30 years, Carter A. Daniel has been teaching MBA students at Rutgers University the art of effective business communication with the aid of his eminently practical guide Reader-Friendly Reports.

Now available to the public for the first time, this beloved resource gives you everything you need to translate your hard-won figures, conclusions, and insights into concise and powerful reports. No definition of communication, no history, no theory, no diagrams Reader-Friendly Reports simply shows you how to:

• Target your audience
• Determine your purpose
• Develop your points
• Organize your ideas
• Make smooth transitions
• Conduct research
• Illustrate with clear graphs and charts

Reader-Friendly Reports (the “Daniel Manual”) is the A to Z guide to ensuring you meet your first priority: making sure people can understand and remember your report from beginning to end.

Product Details

ISBN-13:	9780071782852
Publisher:	McGraw Hill LLC
Publication date:	01/02/2012
Edition description:	List
Pages:	224
Product dimensions:	7.36(w) x 9.18(h) x 0.61(d)

About the Author

Carter A. Daniel is the director of the Business Communication Programs at Rutgers University. He has published articles and manuals on business communication and is the author of MBA: The First Century, the only comprehensive history of graduate business education.

Table of Contents

Contents

I. Planning a Reader-Friendly Report.............          

II. Writing a Reader-Friendly Report.............          

III. Research Techniques....................          

IV. Other Things....................          

V. Sample Reports....................          

VI. The Appearance of the Finished Document......          

Appendix: Checklists....................          

Index....................