Reading Culture: Theory, Praxis, Politics

Overview

This book analyses how forms of public culture in India—cinema, the comic book, the museum and the tourist brochure—generate social meanings. It 'reads' the strategies through which they reflect, reinforce and at times contest existing power relations within society. Using a range of theories and approaches, Pramod Nayar demonstrates how a cultural form or genre encodes narratives of power, and works to marginalize certain identities, norms, modes of thinking and knowledge while...

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Overview

This book analyses how forms of public culture in India—cinema, the comic book, the museum and the tourist brochure—generate social meanings. It 'reads' the strategies through which they reflect, reinforce and at times contest existing power relations within society. Using a range of theories and approaches, Pramod Nayar demonstrates how a cultural form or genre encodes narratives of power, and works to marginalize certain identities, norms, modes of thinking and knowledge while valorizing others.

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Editorial Reviews

Reference & Research Book News
"In this comprehensive introduction to cultural studies- unique in that it does not come from a eurocentric perspective- Nayar covers the morality of national identity and gender relations implicit in cinema, the class-consciousness of comic books, the "high culture" preserved within museum cabinets and the transitory but pervasive and traditional mores represented in literature designed to entice tourists to an exciting but perfectly safe and comfortable India."
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Product Details

  • ISBN-13: 9780761934745
  • Publisher: SAGE Publications
  • Publication date: 6/28/2006
  • Pages: 244
  • Product dimensions: 5.40 (w) x 8.40 (h) x 0.70 (d)

Meet the Author

Pramod K Nayar teaches at the Department of English, University of Hyderabad, India. His work in postcolonial studies includes English Writing and India, 1600–1920:Colonizing Aesthetics (2008), Postcolonial Literature: An Introduction (2008), The Great Uprising: India, 1857 (2007), The Trial of Bahadur Shah Zafar (2007) and The Penguin 1857 Reader (2007). His interests in cultural studies include superheroes, consumer culture, ‘cool’, posthumanism and new media cultures, and his work here includes An Introduction to Cultural Studies (2008), Reading Culture: Theory, Praxis, Politics (2006), Virtual Worlds: Culture and Politics in the Age of Cybertechnology (2004), and a book on literary and cultural theory (Literary Theory Today, 2002), besides numerous essays on cyberculture and, more recently, on human rights narratives. Among forthcoming books are a study of new media and cyberculture, postcolonialism, a history of the Raj and an edited collection on English life in India.

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Table of Contents

Introduction
Reading Culture
Screen Culture
Cinema
Panel Culture
The Comic Book
Cabinet Culture
The Museum
Brochure Culture
Tourism

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