Readings in Consumer Behavior: Individuals, Groups, and Organizations

Readings in Consumer Behavior: Individuals, Groups, and Organizations

by Melanie Wallendorf, Gerald Zaltman
     
 

Product Details

ISBN-13:
9780471093077
Publisher:
Wiley, John & Sons, Incorporated
Publication date:
01/01/1984
Series:
Theories in Marketing Ser.
Edition description:
2nd ed
Pages:
456

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