Readings in Consumer Behavior: Individuals, Groups and Organizations

Readings in Consumer Behavior: Individuals, Groups and Organizations

by Melanie Wallendorf, Gerald Zaltman
     
 

Product Details

ISBN-13:
9780471030218
Publisher:
Wiley, John & Sons, Incorporated
Publication date:
04/01/1979
Series:
Marketing Series
Pages:
474

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >