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Readings in Consumer Behavior: Individuals, Groups and Organizations
     

Readings in Consumer Behavior: Individuals, Groups and Organizations

by Melanie Wallendorf, Gerald Zaltman
 

Product Details

ISBN-13:
9780471030218
Publisher:
Wiley, John & Sons, Incorporated
Publication date:
04/01/1979
Series:
Marketing Series
Pages:
474

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