Readings in International Business / Edition 1

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An in-depth understanding of international business is a requirement for any player in today's business world. To excel, one must also possess the ability to understand respond to, and use change effectively. Trends in International Business: Critical Perspectives is designed to provide the right contexts for successful strategy development.

The text presents a leading-edge analysis of the central components of international business strategy and their effects. Readers gain valuable exposure to the macro shifts which are redefining the parameters of business, as well as insights into the strategies which firms can adopt to respond to these changes.

To help readers improve their ability to analyze the key issues and concerns in the international business field, the editors have adopted a unique approach. Issues are explored from the vantage points of policy makers, business executives, and researchers from the United States, Asia, and Europe.

The text's unique approach and emphasis on effective use makes Trends in International Business: Critical Perspectives a valuable resource. Readers will be delighted by improved results.

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Product Details

  • ISBN-13: 9781577181279
  • Publisher: Wiley
  • Publication date: 3/16/1998
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 336
  • Product dimensions: 6.80 (w) x 9.70 (h) x 0.69 (d)

Meet the Author

Professor Michael R. Czinkota is on the faculty of the Georgetown School of Business in Washington, DC. He has been Chairman of the National Center for Export-Import Studies there, and also developed and directed the marketing management course for the school's MBA program. Dr. Czinkota served in the US Government as Deputy Assistant Secretary of Commerce. Prior to his entering academia, he was a partner in a trading firm and an advertising agency.

Dr. Masaaki Kotabe is Professor of Marketing and International Business and also Director of Research at the Center for International Business Education and Research at the University of Texas at Austin. In the Fourth Quarter 1994 issue of the Journal of International Business Studies, the leading international business journal, Dr. Kotabe is ranked the sixth most productive contributor in international business research in the past 25 years. He is also an elected member of the New York Academy of Sciences.

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Table of Contents


Part I: The Global Environment:.

1. The World Trade Organization-Perspectives and Prospects: Michael R. Czinkota (Georgetown University).

2. America's New World Trade Order: Michael R. Czinkota (Georgetown University) and Masaaki Kotabe (University of Texas at Austin).

3. Global Neighbours: Poor Relations: Michael R. Czinkota (Georgetown University).

4. Assessment of Shifting Global Competitiveness: Patent Applications and Grants in Four Major Trading Countries: Masaaki Kotabe and Eli P. Cox III (University of Texas at Austin).

Part II: The Role and Influence of Government:.

5. Export Controls: Providing Security in a Volatile Environment: Michael R. Czinkota (Georgetown University) and Erwin Dichtl (Universitat Mannheim).

6. A Marketing Perspective of the US International Trade Commission's Antidumping Actions - An Empirical Inquiry: Michael R. Czinkota (Georgetown University) and Masaaki Kotabe (University of Texas at Austin).

7. A National Export Assistance Policy for New and Growing Businesses: Michael R. Czinkota (Georgetown University).

8. State Government Promotion of Manufacturing Exports: A Gap Analysis: Michael R. Czinkota (Georgetown University) and Masaaki Kotabe (University of Texas at Austin).

Part III: Management Dimensions:.

9. Revisiting Multinational Firms' Tolerance For Joint Ventures: A Trust-Based Approach: A. Madhok (University of Utah).

10. The Role of Strategic Alliances in High-Technology New Product Development: Masaaki Kotabe and K. Scott Swan (University of Texas at Austin).

11. The Return of 7-Eleven from Japan: The Vanguard Program: Masaaki Kotabe (University of Texas at Austin).

Part IV: Marketing Dimensions:.

12. Product Development the Japanese Way: Michael Czinkota (Georgetown University) and Masaaki Kotabe (University of Texas at Austin).

13. The 'Depth' of the Japanese Market Orientation: A Comparison Across Ranks and Functions with US Firms: Masaaki Kotabe (University of Texas at Austin) and Aldo R. Lanctot, Jr. (Dell Computer Corporation, Advanced Technology Group).

14. Marketing in Central and Eastern Europe: An Assessment of Strategic Options: Michael R. Czinkota (Georgetown University), Helmut Gaisbauer Wirtschafts Universitat Wien) and Reiner Springer (Wirtschafts Universitat Wien).

Part V: Financial and Accounting Dimensions:.

15. Exchange Rate Fluctuations, Pass-Through, and Market Share: Kenichi Ohno (Economist, International Monetary Fund, Middle Eastern Department).

16. Options Thinking and Platform Investments: Investing in Opportunity: Bruce Kogut (Nalin Kulatilaka).

17. Another Hidden Edge - Japanese Management Accounting: Toshiro Hiromoto (Hitotsubashi University, Tokyo).

Part VI: Implementing Global Strategy:.

18. How the US Can be Number One Again: Resurrecting the Industrial Policy Debate: Peter R. Dickson (University of Wisconsin-Madison) and Michael R. Czinkota (Georgetown University).

19. Global Sourcing Strategy in the Pacific: American and Japanese Multinational Companies: Masaaki Kotabe (University of Texas at Austin).

20. Third Generation R & D: Mark Kelser, Diana Kolstad and W. E. Clarke (All Chemicals Practice, Arthur D. Little, Inc.).

Part VII: Emerging Issues:.

21. It Pays to Be Green: The Managerial Incentive Structure and Environmentally Sound Strategies: Giulio M. Gallarotti (Wesleyan University).

22. Globalization Versus Regionalization: Which Way For the Multinational?: Allen J. Morrison (University of Western Ontario), David A. Ricks (University of South Carolina College) and Kendall Roth (University of South Carolina).

23. Sustainable Development vs. Global Environment: Resolving the Conflict: S. Fred Singer (University of Virginia).


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