Readings in International Business / Edition 1

Paperback (Print)
Buy New
Buy New from
Used and New from Other Sellers
Used and New from Other Sellers
from $1.99
Usually ships in 1-2 business days
(Save 95%)
Other sellers (Paperback)
  • All (17) from $1.99   
  • New (4) from $23.81   
  • Used (13) from $1.99   


An in-depth understanding of international business is a requirement for any player in today's business world. To excel, one must also possess the ability to understand respond to, and use change effectively. Trends in International Business: Critical Perspectives is designed to provide the right contexts for successful strategy development.

The text presents a leading-edge analysis of the central components of international business strategy and their effects. Readers gain valuable exposure to the macro shifts which are redefining the parameters of business, as well as insights into the strategies which firms can adopt to respond to these changes.

To help readers improve their ability to analyze the key issues and concerns in the international business field, the editors have adopted a unique approach. Issues are explored from the vantage points of policy makers, business executives, and researchers from the United States, Asia, and Europe.

The text's unique approach and emphasis on effective use makes Trends in International Business: Critical Perspectives a valuable resource. Readers will be delighted by improved results.

Read More Show Less

Product Details

  • ISBN-13: 9781577181279
  • Publisher: Wiley
  • Publication date: 3/16/1998
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 336
  • Product dimensions: 6.80 (w) x 9.70 (h) x 0.69 (d)

Meet the Author

Professor Michael R. Czinkota is on the faculty of theGeorgetown School of Business in Washington, DC. He has beenChairman of the National Center for Export-Import Studies there,and also developed and directed the marketing management course forthe school's MBA program. Dr. Czinkota served in the US Governmentas Deputy Assistant Secretary of Commerce. Prior to his enteringacademia, he was a partner in a trading firm and an advertisingagency.

Dr. Masaaki Kotabe is Professor of Marketing andInternational Business and also Director of Research at the Centerfor International Business Education and Research at the Universityof Texas at Austin. In the Fourth Quarter 1994 issue of theJournal of International Business Studies, the leadinginternational business journal, Dr. Kotabe is ranked the sixth mostproductive contributor in international business research in thepast 25 years. He is also an elected member of the New York Academyof Sciences.

Read More Show Less

Table of Contents


Part I: The Global Environment:.

1. The World Trade Organization-Perspectives and Prospects:Michael R. Czinkota (Georgetown University).

2. America's New World Trade Order: Michael R. Czinkota(Georgetown University) and Masaaki Kotabe (University of Texas atAustin).

3. Global Neighbours: Poor Relations: Michael R. Czinkota(Georgetown University).

4. Assessment of Shifting Global Competitiveness: PatentApplications and Grants in Four Major Trading Countries: MasaakiKotabe and Eli P. Cox III (University of Texas at Austin).

Part II: The Role and Influence of Government:.

5. Export Controls: Providing Security in a VolatileEnvironment: Michael R. Czinkota (Georgetown University) and ErwinDichtl (Universitat Mannheim).

6. A Marketing Perspective of the US International TradeCommission's Antidumping Actions - An Empirical Inquiry: Michael R.Czinkota (Georgetown University) and Masaaki Kotabe (University ofTexas at Austin).

7. A National Export Assistance Policy for New and GrowingBusinesses: Michael R. Czinkota (Georgetown University).

8. State Government Promotion of Manufacturing Exports: A GapAnalysis: Michael R. Czinkota (Georgetown University) and MasaakiKotabe (University of Texas at Austin).

Part III: Management Dimensions:.

9. Revisiting Multinational Firms' Tolerance For Joint Ventures:A Trust-Based Approach: A. Madhok (University of Utah).

10. The Role of Strategic Alliances in High-Technology NewProduct Development: Masaaki Kotabe and K. Scott Swan (Universityof Texas at Austin).

11. The Return of 7-Eleven from Japan: The Vanguard Program:Masaaki Kotabe (University of Texas at Austin).

Part IV: Marketing Dimensions:.

12. Product Development the Japanese Way: Michael Czinkota(Georgetown University) and Masaaki Kotabe (University of Texas atAustin).

13. The 'Depth' of the Japanese Market Orientation: A ComparisonAcross Ranks and Functions with US Firms: Masaaki Kotabe(University of Texas at Austin) and Aldo R. Lanctot, Jr. (DellComputer Corporation, Advanced Technology Group).

14. Marketing in Central and Eastern Europe: An Assessment ofStrategic Options: Michael R. Czinkota (Georgetown University),Helmut Gaisbauer Wirtschafts Universitat Wien) and Reiner Springer(Wirtschafts Universitat Wien).

Part V: Financial and Accounting Dimensions:.

15. Exchange Rate Fluctuations, Pass-Through, and Market Share:Kenichi Ohno (Economist, International Monetary Fund, MiddleEastern Department).

16. Options Thinking and Platform Investments: Investing inOpportunity: Bruce Kogut (Nalin Kulatilaka).

17. Another Hidden Edge - Japanese Management Accounting:Toshiro Hiromoto (Hitotsubashi University, Tokyo).

Part VI: Implementing Global Strategy:.

18. How the US Can be Number One Again: Resurrecting theIndustrial Policy Debate: Peter R. Dickson (University ofWisconsin-Madison) and Michael R. Czinkota (GeorgetownUniversity).

19. Global Sourcing Strategy in the Pacific: American andJapanese Multinational Companies: Masaaki Kotabe (University ofTexas at Austin).

20. Third Generation R & D: Mark Kelser, Diana Kolstad andW. E. Clarke (All Chemicals Practice, Arthur D. Little, Inc.).

Part VII: Emerging Issues:.

21. It Pays to Be Green: The Managerial Incentive Structure andEnvironmentally Sound Strategies: Giulio M. Gallarotti (WesleyanUniversity).

22. Globalization Versus Regionalization: Which Way For theMultinational?: Allen J. Morrison (University of Western Ontario),David A. Ricks (University of South Carolina College) and KendallRoth (University of South Carolina).

23. Sustainable Development vs. Global Environment: Resolvingthe Conflict: S. Fred Singer (University of Virginia).


Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)