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An in-depth understanding of international business is a requirement for any player in today's business world. To excel, one must also possess the ability to understand respond to, and use change effectively. Trends in International Business: Critical Perspectives is designed to provide the right contexts for successful strategy development.
The text presents a leading-edge analysis of the central components of international business strategy and their effects. Readers gain valuable exposure to the macro shifts which are redefining the parameters of business, as well as insights into the strategies which firms can adopt to respond to these changes.
To help readers improve their ability to analyze the key issues and concerns in the international business field, the editors have adopted a unique approach. Issues are explored from the vantage points of policy makers, business executives, and researchers from the United States, Asia, and Europe.
The text's unique approach and emphasis on effective use makes Trends in International Business: Critical Perspectives a valuable resource. Readers will be delighted by improved results.
Part I: The Global Environment:.
1. The World Trade Organization-Perspectives and Prospects:Michael R. Czinkota (Georgetown University).
2. America's New World Trade Order: Michael R. Czinkota(Georgetown University) and Masaaki Kotabe (University of Texas atAustin).
3. Global Neighbours: Poor Relations: Michael R. Czinkota(Georgetown University).
4. Assessment of Shifting Global Competitiveness: PatentApplications and Grants in Four Major Trading Countries: MasaakiKotabe and Eli P. Cox III (University of Texas at Austin).
Part II: The Role and Influence of Government:.
5. Export Controls: Providing Security in a VolatileEnvironment: Michael R. Czinkota (Georgetown University) and ErwinDichtl (Universitat Mannheim).
6. A Marketing Perspective of the US International TradeCommission's Antidumping Actions - An Empirical Inquiry: Michael R.Czinkota (Georgetown University) and Masaaki Kotabe (University ofTexas at Austin).
7. A National Export Assistance Policy for New and GrowingBusinesses: Michael R. Czinkota (Georgetown University).
8. State Government Promotion of Manufacturing Exports: A GapAnalysis: Michael R. Czinkota (Georgetown University) and MasaakiKotabe (University of Texas at Austin).
Part III: Management Dimensions:.
9. Revisiting Multinational Firms' Tolerance For Joint Ventures:A Trust-Based Approach: A. Madhok (University of Utah).
10. The Role of Strategic Alliances in High-Technology NewProduct Development: Masaaki Kotabe and K. Scott Swan (Universityof Texas at Austin).
11. The Return of 7-Eleven from Japan: The Vanguard Program:Masaaki Kotabe (University of Texas at Austin).
Part IV: Marketing Dimensions:.
12. Product Development the Japanese Way: Michael Czinkota(Georgetown University) and Masaaki Kotabe (University of Texas atAustin).
13. The 'Depth' of the Japanese Market Orientation: A ComparisonAcross Ranks and Functions with US Firms: Masaaki Kotabe(University of Texas at Austin) and Aldo R. Lanctot, Jr. (DellComputer Corporation, Advanced Technology Group).
14. Marketing in Central and Eastern Europe: An Assessment ofStrategic Options: Michael R. Czinkota (Georgetown University),Helmut Gaisbauer Wirtschafts Universitat Wien) and Reiner Springer(Wirtschafts Universitat Wien).
Part V: Financial and Accounting Dimensions:.
15. Exchange Rate Fluctuations, Pass-Through, and Market Share:Kenichi Ohno (Economist, International Monetary Fund, MiddleEastern Department).
16. Options Thinking and Platform Investments: Investing inOpportunity: Bruce Kogut (Nalin Kulatilaka).
17. Another Hidden Edge - Japanese Management Accounting:Toshiro Hiromoto (Hitotsubashi University, Tokyo).
Part VI: Implementing Global Strategy:.
18. How the US Can be Number One Again: Resurrecting theIndustrial Policy Debate: Peter R. Dickson (University ofWisconsin-Madison) and Michael R. Czinkota (GeorgetownUniversity).
19. Global Sourcing Strategy in the Pacific: American andJapanese Multinational Companies: Masaaki Kotabe (University ofTexas at Austin).
20. Third Generation R & D: Mark Kelser, Diana Kolstad andW. E. Clarke (All Chemicals Practice, Arthur D. Little, Inc.).
Part VII: Emerging Issues:.
21. It Pays to Be Green: The Managerial Incentive Structure andEnvironmentally Sound Strategies: Giulio M. Gallarotti (WesleyanUniversity).
22. Globalization Versus Regionalization: Which Way For theMultinational?: Allen J. Morrison (University of Western Ontario),David A. Ricks (University of South Carolina College) and KendallRoth (University of South Carolina).
23. Sustainable Development vs. Global Environment: Resolvingthe Conflict: S. Fred Singer (University of Virginia).