Santa Monica, CA 1976 Trade Paperback First Printing Very Good 8vo-over 7?"-9?" tall. "READINGS IN MODERN APPLIED SALESMANSHIP is a telling account of how sales and marketing
managers weathered the economic and political turnabouts of ther period 1973-1975. Drawn from Sales Management magazine, these 87 articles underscore the fact that no sales or marketing policy, strategy, or practice occurs in a vacuum; each is very much a function of the economic and political climate. " This book has 203 pages.
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