Ready, Fire, Aim: Zero to $100 Million in No Time Flat

Overview

This audiobook was created to help people get their businesses launched quickly and profitably while avoiding the pitfalls that make starting a new venture risky. It walks listeners through a focused strategy designed to get their business ventures started and moving toward profitability as quickly as possible.

Ready, Fire, Aim begins with the most important moves that an entrepreneur. Topics include: getting started, generating revenue, improving the product, marketing, running...

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Overview

This audiobook was created to help people get their businesses launched quickly and profitably while avoiding the pitfalls that make starting a new venture risky. It walks listeners through a focused strategy designed to get their business ventures started and moving toward profitability as quickly as possible.

Ready, Fire, Aim begins with the most important moves that an entrepreneur. Topics include: getting started, generating revenue, improving the product, marketing, running a business meeting; hiring and motivating the appropriate employees and networking.

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Product Details

  • ISBN-13: 9781596591639
  • Publisher: Gildan Audio
  • Publication date: 4/28/2008
  • Series: Your Coach in a Box Ser.
  • Format: CD
  • Edition description: Unabridged
  • Sales rank: 1,036,022
  • Product dimensions: 5.75 (w) x 5.25 (h) x 1.50 (d)

Meet the Author

Michael Masterson has been making money for himself or others for almost four decades-since age 14. In that time, he's only taken two breaks-a stint with the Peace Corps where he learned the joy of teaching - and at 39, when he sold his $135 million business and retired. Over the course of his remarkably successful business career, Michael's been a partner in two businesses that grew beyond $100 million, two more that exceeded $50 million and at least a dozen that surpassed the $10 million mark. At one time or another, he's owned and run companies that were public/private, onshore/overseas, local/international, service/product oriented, retail/wholesale/direct mail, and even profit/not-for-profit. He has developed a loyal following with his writings on EarlyToRise.com which has over 181,000 readers.

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Table of Contents

Foreword.

Preface.

Acknowledgments.

About the Author.

Introduction. The Very Best Job in the World.

Chapter 1. Getting to the Next Level.

Chapter 2. Why Employee Size Matters: A Different Way of Measuring the Four Stages.

Chapter 3. Becoming a Five-Star Business Genius.

Chapter 4. The Supremacy of Selling.

Chapter 5. Your Optimum Selling Strategy and the Four Fundamental Secrets of Selling Your First Product.

Chapter 6. Mastering the Copy Side of Selling.

Chapter 7. Secondary – Yet Important – Priorities for Stage-One Businesses.

Chapter 8. A Quick Review of the Problems, Challenges, and Opportunities Faced By the Stage-One Entrepreneur.

Chapter 9. From $1 Million to $10 Million and Beyond: How to Break Through the One-Product-Company Syndrome.

Chapter 10. Innovation – The Key to Second-Stage Growth.

Chapter 11. Speed: Putting Ready, Fire, Aim into Your Business.

Chapter 12. Getting Ready.

Chapter 13. What Are You Waiting For?

Chapter 14. Aiming the Product.

Chapter 15. Aiming the Marketing, Part 1: A Quick Crash Course.

Chapter 16. Aiming the Marketing, Part 2: Understanding the Buying Frenzy.

Chapter 17. Ready, Fire, Aim in Action.

Chapter 18. A Quick Review of the Problems, Challenges, and Opportunities Faced By the Stage-Two Entrepreneur.

Chapter 19. Making the Stage-Three Transformation.

Chapter 20. Changing Into a Corporate Leader.

Chapter 21. Filling Your Stage-Three Business with Stars and Superstars.

Chapter 22. Bottlenecks, Bureaucracy, and Politics.

Chapter 23. A Quick Review of the Problems, Challenges, and Opportunities Faced by the Stage-Three Entrepreneur.

Chapter 24. The Last Big Change.

Chapter 25. Acting as Your Company's Main Investor.

Afterword.

Notes.

Index.

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