Ready to Be a Thought Leader: How to Increase Your Influence, Impact, and Success

Overview

Praise for Ready to Be a Thought Leader?

"Denise Brosseau is a champion of entrepreneurs and corporate executives alike, and she lays out a step-by-step process for all who want to achieve status as a thought leader. I highly recommend her book for every motivated individual."
Kay Koplovitz, founder, USA Networks; chairman, Springboard Enterprises; and author, Bold Women, Big Ideas

"Denise Brosseau has done a great service by making thought leadership accessible to all of us. ...

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Overview

Praise for Ready to Be a Thought Leader?

"Denise Brosseau is a champion of entrepreneurs and corporate executives alike, and she lays out a step-by-step process for all who want to achieve status as a thought leader. I highly recommend her book for every motivated individual."
Kay Koplovitz, founder, USA Networks; chairman, Springboard Enterprises; and author, Bold Women, Big Ideas

"Denise Brosseau has done a great service by making thought leadership accessible to all of us. Her case studies and practical resources make this book approachable and a must-read. I'm going to recommend this book to my start-up CEO friends, as it will help them to get their ideas heard in an increasingly noisy market."
Aneel Bhusri, cofounder and co-CEO, Workday

"Are you tired of the status quo? Ready to Be a Thought Leader? will give you practical guidance and inspire you with real-life examples. I've known Denise for 11 years, and she's passionate about helping people make a difference. Put her expertise to work for you."
Susan Doherty, CMO, Hipmunk

"Thought leadership can be a significant competitive advantage for independent consultants. People want to hire the best, and thought leadership validates your reputation, credibility, and expert knowledge. If you want to know what it takes to become a respected thought leader in your arena, buy Ready to Be a Thought Leader? today."
Gene Zaino, CEO and president, MBO Partners

"Denise Brosseau will give you the GPS to find and achieve the designation of thought leader. Whether you're an entrepreneur, executive, or nonprofit leader, you won't want to go to work without it."
Peggy Klaus, executive coach, and author, BRAG! and The Hard Truth About Soft Skills

"If you want to build community, advance ideas, and effect lasting change, read Denise Brosseau's Ready to Be a Thought Leader?. You'll find all the inspiration and know-how you need to enhance your impact and improve lives, starting today."
Jane Wales, president and CEO, The World Affairs Council, and vice president, Aspen Institute

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Editorial Reviews

From the Publisher

“Denise Brosseau is a champion of entrepreneurs and corporate executives alike, and she lays out a step-by-step process for all who want to achieve status as a thought leader. I highly recommend her book for every motivated individual.”
—Kay Koplovitz, founder, USA Networks; chairman, Springboard Enterprises; and author, Bold Women, Big Ideas

“Denise Brosseau has done a great service by making thought leadership accessible to all of us. Her case studies and practical resources make this book approachable and a must-read. I'm going to recommend this book to my start-up CEO friends, as it will help them to get their ideas heard in an increasingly noisy market.”
—Aneel Bhusri, cofounder and co-CEO, Workday

“Are you tired of the status quo? Ready to Be a Thought Leader? will give you practical guidance and inspire you with real-life examples. I've known Denise for 11 years, and she's passionate about helping people make a difference. Put her expertise to work for you.”
—Susan Doherty, CMO, Hipmunk

“Thought leadership can be a significant competitive advantage for independent consultants. People want to hire the best, and thought leadership validates your reputation, credibility, and expert knowledge. If you want to know what it takes to become a respected thought leader in your arena, buy Ready to Be a Thought Leader? today.”
—Gene Zaino, CEO and president, MBO Partners

“Denise Brosseau will give you the GPS to find and achieve the designation of thought leader. Whether you're an entrepreneur, executive, or nonprofit leader, you won't want to go to work without it.”
—Peggy Klaus, executive coach, and author, BRAG! and The Hard Truth About Soft Skills

“If you want to build community, advance ideas, and effect lasting change, read Denise Brosseau's Ready to Be a Thought Leader?. You'll find all the inspiration and know-how you need to enhance your impact and improve lives, starting today.”
—Jane Wales, president and CEO, The World Affairs Council, and vice president, Aspen Institute

“Denise Brosseau’s ground-breaking book teaches us how to make our careers matter, changing ourselves and others for the better. If you are ready to live your life to its full potential, I highly recommend Ready to Be a Thought Leader?.”
—Sheryle Bolton, CEO, Sally Ride Science, Inc.

“At 85 Broads, we help smart women develop the leadership skills they need to dramatically increase the lifetime return on the investment they make in their careers. To do that, they need to know how to build a network of dedicated followers around their game-changing ideas. Ready to Be a Thought Leader? Is just the kind of savvy, inspirational, and engaging guide to help anyone break out of the pack and stand out for all the right reasons.”
—Janet Hanson, founder, 85 Broads

“As a long-time technology executive who has experienced several career transitions, I have learned the importance of thought leadership to raise my own profile within the industry and open the door to new opportunities for myself and others. Ready to Be a Thought Leader? offers just the sort of practical advice that I could have used along the way. I highly recommend this book for every executive.”
—Beth Devin, chief information officer, Silicon Valley Bank

“To climb the corporate ladder, you not only have to know where you are going, but you have to bring people along with you. Denise Brosseau teaches you how to enhance your credibility and find encouragement from a broad constituency supporting you.”
—Lydia I. Beebe, corporate secretary and chief governance officer, Chevron Corporation

“Whether you’re an entrepreneur, an executive, or running a nonprofit, Ready to Be a Thought Leader? will help you establish your credibility within and outside your organization and create a tribe of dedicated followers.”
—Sheryl O’Loughlin, executive director, Center of Entrepreneurial Studies, Graduate School of Business, Stanford University; cofounder and former CEO, Plum, Inc.; and former CEO, Clif Bar and Company

“As the CEO of a large nonprofit, I know the importance of finding and engaging with a passionate set of people who believe in and will engage with our work, and one way for me to do that is by establishing myself as a thought leader. Ready to Be a Thought Leader? provides the strategies and resources entrepreneurs need to have their ideas not only heard, but acted on. I recommend it as a must-read.”
—Telle Whitney, president and CEO, Anita Borg Institute

Ready to Be a Thought Leader? provides tips, tools, and resources that will help you articulate your passion, demonstrate your leadership, and engage others in accelerating new and creative initiatives. Denise provides a step-by-step process to gain strategic visibility for your ideas and your work and in turn the vital contribution you make to improving the world. A must-read for anyone who wants to be more strategic and systematic in their work as a change agent.”
—Ellen Snee, EdD, vice president, leadership programs, VMware

“Is it time to stand out from the crowd and gainmore recognition for your achievements? Ready to Be a Thought Leader? will open your eyes to new possibilities for increasing your visibility and credibility within any organization—just what every savvy executive needs to get ahead.”
—Miranda Lin, senior vice president, Bank of America

“To rise above the noise, you need to stand out as a trusted and reliable resource for your customers. Denise Brosseau’s timely and engaging new book, Ready to Be a Thought Leader?, shows just what it takes for executives and CEOs to become that go-to guru. Her strategies will ensure that customers flock to your door.”
—Mike Gill, vice president, US Sales and Customer Care, Medtronic Diabetes

“As a Silicon Valley executive talent agent, Denise Brosseau has a front-row seat on what it really takes to stand out from the crowd. In Ready to Be a Thought Leader?, she shares that know-how in an easy-to-read, down-to-earth, and approachable style.”
—Kit Yarrow, consumer psychologist; coauthor, Gen BuY; and professor, Golden Gate University

“Whether you’re an up-and-coming entrepreneur or an established executive, Denise Brosseau will provide you specific guidance and invaluable insights to help you take control of your business and career. Denise’s stories, examples, templates, and tools have—to quote one of her case studies—the ‘strong smell of reality.’ She’s been there, done that, and helped hundreds of clients get to where you want to go.”
—David Newman, author, Do It! Marketing

“If you’re ready to break out as the ‘go-to’ person in your niche, Ready to Be a Thought Leader? will cut ten years off your learning curve. With actionable advice, a step-by-step execution plan, and inspirational stories of leaders, this book will help you put your career on overdrive!”
—Dan Schawbel, author, Me 2.0 and Promote Yourself

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Product Details

  • ISBN-13: 9781118647615
  • Publisher: Wiley
  • Publication date: 1/7/2014
  • Edition number: 1
  • Pages: 272
  • Sales rank: 326,167
  • Product dimensions: 6.10 (w) x 9.10 (h) x 1.00 (d)

Meet the Author

Denise Brosseauis the founder and CEO of Thought Leadership Lab, where she works with executives and entrepreneurs who want to build their visibility, credibility, and thought leadership to enhance their professional success. Her clients include leaders from Apple, Genentech, and Morgan Stanley, as well as startup CEOs, partners in professional service firms, and nonprofit executives. Denise speaks to corporations, associations, and groups nationwide and she is a frequent guest blogger for Inc.com, Chic CEO, and Salesforce. Denise has an MBA from Stanford and in 2012, she was honored by the White House as a Champion of Change.

For more information, please visit thoughtleadershiplab.com

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Table of Contents

Foreword, Guy Kawasaki xiii

Introduction: What Do You Want to Be Known For? xv

Getting Started: From Leader to Thought Leader 1

1 Find Your Driving Passion 19

2 Build Your Ripples of Influence 41

3 Activate Your Advocates 69

4 Put Your ‘‘I’’ on the Line 99

5 Codify Your Lessons Learned 121

6 Put Yourself on S.H.O.U.T. 147

7 Incite (R)Evolution 183

Conclusion 207

Notes 209

Acknowledgments 221

About the Author 223

Index 225

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