Real Business of Web Design

Paperback (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $1.99
Usually ships in 1-2 business days
(Save 90%)
Other sellers (Paperback)
  • All (20) from $1.99   
  • New (9) from $1.99   
  • Used (11) from $1.99   

Overview


Written by a veteran Web designer, The Real Business of Web Design goes beyond the usual philosophy of simply creating a better customer experience online. Instead, it provides an array of visual design practices and tested business principles for clarifying and simplifying the Web development process and making a Website more customer friendly. Filled with anecdotes from the author’s own experiences in the web design trenches, this guide shows readers how to use the Web in crucial ways to streamline communications, speed up transactions, boost profits, and much more. Anyone who wants to use the Internet as a valuable business tool should not be without this visionary resource! • Author is a well-known and highly respected designer • Combines visual design insights and proven business practices at a reasonable price
Read More Show Less

Product Details

  • ISBN-13: 9781581153163
  • Publisher: Skyhorse Publishing
  • Publication date: 4/28/2004
  • Pages: 256
  • Sales rank: 846,078
  • Product dimensions: 6.00 (w) x 9.00 (h) x 6.10 (d)

Meet the Author

John Waters

Director, screenwriter, and well-known raconteur of American kitsch and camp, John Waters' films include Pink Flamingos and Cecil B. Demented. In 2002 his film Hairspray was made into a hit Broadway musical.

Read More Show Less

Table of Contents

Acknowledgments v
Introduction 1
The Promise 6
1 Linking and Thinking 8
2 New Rules for Growth 14
3 After the Bubble Burst 23
4 Business Fundamentals 30
5 Expanding the Circle 40
6 The Growth Continues 48
The Practice 56
7 The Information Age Is History 58
8 Mission-Driven Design 65
9 Organizing the Trip 82
10 Developing the Look and Feel 92
11 Building the Site 101
The Players 110
12 Form, Function, and Feasibility 112
13 Interaction Designers 120
14 Functional Designers 128
15 Business Designers 136
16 Governing the Web 143
Markets and Marketing 150
17 New Basics for Marketing 152
18 Making a Difference 161
19 What Customers Want 170
20 A Value Proposition for the Web 177
21 Building One-to-One Relationships 183
22 Integrated Marketing Communications 190
Increasing Returns 198
23 Faster, Better, Cheaper 200
24 Economic Possibilities 211
25 The Circle of Language 218
26 Golden Music 223
Resources 230
Notes 235
Index 243
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)