Real Business of Web Design
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Real Business of Web Design

by John Waters
     
 

ISBN-10: 1581153163

ISBN-13: 9781581153163

Pub. Date: 04/28/2004

Publisher: Skyhorse Publishing

Written by a veteran Web designer, The Real Business of Web Design goes beyond the usual philosophy of simply creating a better customer experience online. Instead, it provides an array of visual design practices and tested business principles for clarifying and simplifying the Web development process and making a Website more customer friendly. Filled

Overview

Written by a veteran Web designer, The Real Business of Web Design goes beyond the usual philosophy of simply creating a better customer experience online. Instead, it provides an array of visual design practices and tested business principles for clarifying and simplifying the Web development process and making a Website more customer friendly. Filled with anecdotes from the author’s own experiences in the web design trenches, this guide shows readers how to use the Web in crucial ways to streamline communications, speed up transactions, boost profits, and much more. Anyone who wants to use the Internet as a valuable business tool should not be without this visionary resource! • Author is a well-known and highly respected designer • Combines visual design insights and proven business practices at a reasonable price

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Product Details

ISBN-13:
9781581153163
Publisher:
Skyhorse Publishing
Publication date:
04/28/2004
Pages:
256
Product dimensions:
6.00(w) x 9.00(h) x 6.10(d)

Table of Contents

Acknowledgmentsv
Introduction1
The Promise6
1Linking and Thinking8
2New Rules for Growth14
3After the Bubble Burst23
4Business Fundamentals30
5Expanding the Circle40
6The Growth Continues48
The Practice56
7The Information Age Is History58
8Mission-Driven Design65
9Organizing the Trip82
10Developing the Look and Feel92
11Building the Site101
The Players110
12Form, Function, and Feasibility112
13Interaction Designers120
14Functional Designers128
15Business Designers136
16Governing the Web143
Markets and Marketing150
17New Basics for Marketing152
18Making a Difference161
19What Customers Want170
20A Value Proposition for the Web177
21Building One-to-One Relationships183
22Integrated Marketing Communications190
Increasing Returns198
23Faster, Better, Cheaper200
24Economic Possibilities211
25The Circle of Language218
26Golden Music223
Resources230
Notes235
Index243

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