BN.com Gift Guide

Real Estate Rainmaker: Successful Strategies for Real Estate Marketing

Overview

Would you like to triple your income as a real estate agent or broker? Close thirty or fifty or more transactions a year, rather than the national average of twelve? Reduce your advertising expenses by half and cut marketing costs per transaction by forty percent?

Can you imagine converting 100 percent of your prospect inquiries into customer presentations? Working a four-day week while maintaining a six-figure income? Cashing out of your practice financially independent yet ...

See more details below
Other sellers (Hardcover)
  • All (35) from $1.99   
  • New (5) from $17.69   
  • Used (30) from $1.99   
Sending request ...

Overview

Would you like to triple your income as a real estate agent or broker? Close thirty or fifty or more transactions a year, rather than the national average of twelve? Reduce your advertising expenses by half and cut marketing costs per transaction by forty percent?

Can you imagine converting 100 percent of your prospect inquiries into customer presentations? Working a four-day week while maintaining a six-figure income? Cashing out of your practice financially independent yet still young enough to enjoy the fruits of your labors? If these questions sound like an impossible dream, then reality is about to give you a very pleasant surprise.

Real Estate Rainmaker—introduces a powerful marketing system that multiplies your personal efforts and enables you to generate more prospects and close more sales at lower cost. Drawing on proven marketing principles and insights from other industries, Dan Gooder Richard, a leading authority on real estate marketing, presents the dynamic 3-Step Rainmaker Lead System?. Following each step of this system, you will learn how to:

  • Overcome inevitable market fluctuations faced by all real estate agents and brokers
  • Master the latest marketing techniques to increase leads at reduced cost
  • Close more prospects by focusing on customer needs
  • Boost referrals and maximize profits through customer retention
  • Write your own marketing plan in six easy mornings
  • Build a Trophy Database and develop an exit strategy to cash out financially independent

Complete with an invaluable collection of marketing tools never before assembled in one place and all the essential contact information you'll require to find what you need easily, Real Estate Rainmaker—brings you a torrent of indispensable principles, techniques, and savvy insider's tips that will flood your practice with customers, profits, and success beyond your wildest dreams.

"Doing business without marketing is like winking in the dark. You know you're doing it, but nobody else does." From the Foreword by Laurie Moore-Moore

The real estate industry has never been more active-or more competitive-than it is today. Anyone who wants to achieve real success must have a foolproof marketing system to create prospects, convert them into customer appointments, and turn past clients into future referral sources.

Real Estate Rainmaker—introduces the most reliable marketing system in the real estate industry today, the 3-Step Rainmaker Lead System?. This is your opportunity to learn the key components of a proven, dynamic system that you can put into practice immediately and discover advanced marketing methods and techniques that can help build your practice throughout your career. In this remarkable and revolutionary guide, you'll learn:

  • Twenty easy techniques to boost advertising results at no extra cost
  • Proven direct response lead generation techniques
  • Can't-miss direct marketing copywriting and design secrets
  • Unbeatable Internet marketing strategies
  • How to build a Trophy Database that really pays off
  • And much, much more to generate more leads, more sales

Don't let your career languish while you waste precious marketing dollars through trial and error. Let Real Estate Rainmaker—start making you a rainmaker today.

Read More Show Less

Product Details

  • ISBN-13: 9780471345541
  • Publisher: Wiley
  • Publication date: 10/28/1999
  • Edition number: 1
  • Pages: 336
  • Sales rank: 846,858
  • Product dimensions: 6.16 (w) x 9.46 (h) x 1.16 (d)

Meet the Author

DAN GOODER RICHARD is one of the real estate industry s leading authorities in marketing and lead management. He is founder and president of Gooder Group, a publisher of real estate marketing materials since 1983 based in Fairfax, Virginia. Gooder Group publishes seven monthly real estate newsletters and a wide selection of marketing tools, including brochures, handbooks, website links, postcards, print ad templates, a sales letter library, and more.

Read More Show Less

Table of Contents

3-STEP RAINMAKER LEAD SYSTEM.

Nine Deadly Truths That Could Kill Your Business.

A Better Way: All You Do Is Close.

STEP 1: CREATE CUSTOMERS WITH LEAD GENERATION.

Media Strategies to Win in Any Market.

Offer Strategies That Attract Prospects Like a Magnet.

Creative Strategies to Beat the Competition Every Time.

STEP 2: CAPTURE CUSTOMERS WITH PROSPECT FOLLOW-UP.

Customer Conversion Strategies to Maximize Sales.

Shooting Fish in a Barrel.

STEP 3: KEEP CUSTOMERS WITH LONG-TERM CONTACT.

Customer Retention Strategies for Optimum Profits.

Creating a Perpetual Referral Machine.

WRITING A MARKETING PLAN IN SIX EASY MORNINGS.

Morning #1: Benchmarks.

Morning #2: Objectives.

Morning #3: Customers.

Morning #4: Strategies.

Morning #5: Budget.

Morning #6: Case Studies.

GROWING YOUR PRACTICE TO SELL.

Building a Real Estate Rainmaker Trophy Database.

Exit Strategies to Cash In Or Cash Out.

Real Estate Rainmaker Resource Guide.

Afterword by Steve Murray

Index.

About the Author.

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)