Real Estate Rainmaker Guide to Online Marketing

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Overview

Learn the new rules of real estate marketing!

Old rule: Your website is all about you.
New rule: Your website is all about the customer.

Old rule: Online advertising will surpass offline advertising.
New rule: Integrated offline and online advertising wins every time.

Old rule: Delivering leads is the only job for a website.
New rule: The best websites deliver leads and customer service.

These are just some of the new rules of online marketing that...

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More About This Book

Overview

Learn the new rules of real estate marketing!

Old rule: Your website is all about you.
New rule: Your website is all about the customer.

Old rule: Online advertising will surpass offline advertising.
New rule: Integrated offline and online advertising wins every time.

Old rule: Delivering leads is the only job for a website.
New rule: The best websites deliver leads and customer service.

These are just some of the new rules of online marketing that you'll find in this helpful, hands-on guide. In the REAL ESTATE RAINMAKER® Guide to Online Marketing, Dan Gooder Richard offers new solutions and proven ways to use the Internet to drive your real estate business. Whether you're a novice or a veteran real estate pro, you'll find all the cutting-edge online strategies you need to design and implement your own effective, profitable marketing strategy–with practical guidance on building a unique online brand with web domains, websites, and e-mail marketing strategies. Full of real-world examples and straightforward guidelines, the REAL ESTATE RAINMAKER® Guide to Online Marketing will help you generate more leads and more business than you ever thought possible!

Product Details

  • ISBN-13: 9780471472230
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 2/20/2004
  • Pages: 307
  • Sales rank: 944,059
  • Product dimensions: 6.10 (w) x 9.24 (h) x 1.11 (d)

Meet the Author

DAN GOODER RICHARD is one of the real estate industry’s leading authorities in marketing and lead management. He is the founder and President of Gooder Group, a publisher of real estate marketing materials since 1983, based in Fairfax, Virginia. Gooder Group publishes six monthly real estate newsletters and a wide selection of marketing tools, including website content, automated e-mail brochures, handbooks, postcards, print ad templates, a sales letter library, and more. He is also the author of REAL ESTATE RAINMAKER®: Successful Strategies for Real Estate Marketing, from Wiley.

Table of Contents

Foreword
Acknowledgments
Introduction: 20 New Rules of Online Marketing
1 Eight Technology Truths That Could Kill Your Business 3
2 Eight Proven eRainmaker Strategies for Success 15
3 Selecting Domains to Brand Your Retirement 29
4 Planning a Customer-Centered Website 43
5 Driving Traffic to Your Website: 75 Ways to Promote Your Site 59
6 Driving Traffic to Your Website: Strategic Linking 83
7 Driving Traffic to Your Website: Search Marketing Basics 99
8 Capturing E-Leads from Your Website 113
9 Buyer Follow-Up: Converting Website Visits into Contracts 131
10 Seller Follow-Up: Turning Online Leads into Listing 145
11 E-Loyalty: Keeping Customers for Life 157
12 Planning Your E-Mail Marketing Strategy 171
13 Creating E-Mail That Gets Response 183
14 Converting Prospects with E-Mail Follow-Up 195
15 Using E-Mail to Build After-Sale Referrals and Repeat Business 209
16 Building a Trophy E-Mail Database 219
17 E-Marketing Plan: Six Steps to Effective Online Marketing 233
18 E-Operations Plan: Streamlining with Virtual Assistants 249
19 E-Action Plans: Becoming an eRainmaker 257
20 Exit Strategies: Branding an E-Practice to Sell 273
Online Resource Center 291
Shelf Help 293
About the Author 309

Customer Reviews

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Sort by: Showing all of 4 Customer Reviews

  • Anonymous

    Posted August 29, 2009

    Nothing cutting edge

    The question you need to ask yourself before you buy this book: Why do I want to buy hardback or paperback book published in 2004 and probably written in 2003 to help me establish an online presence that requires cutting-edge technology information?

    Five-year old on-line instructional data is not the least bit helpful but to confirm that what I may have done in the last 5 years was either smart or not. I found very few new concepts, ideas to put to use.

    Skip the book. Wait for an online version that is updated weekly with new technology opinions.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted September 2, 2006

    Outstanding technology marketing book

    In reading this book, there is only one other venue where you will learn as much on marketing with the use of technology, that is the e-Pro course offered by NAR. This book walks you thru the process of setting up your technology marketing plan.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted December 17, 2004

    This Is A Must-Read!

    This is the best book I've ever read on the subject of online marketing. One section alone, '75 Ways to Promote Your Site', is worth far more than the price of the book. When you factor in all the other practical advice, it's a must-read for any REALTOR® who is serious about making money on the Web.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted August 25, 2004

    Took my practice to the next level!

    For years I've been struggling with trial and error marketing trying to increase my Internet business. By the time I finished the first chapter of this great book I tried two of the techniques I'd read and generated 17 leads that produced over $1 million in closed volume. Wow! This book blows me away. On the one hand it's a straightforward overview that makes online marketing simple. On the other hand it's a classic. Every Realtor should take its lessons to heart.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.
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