Real Fantasies: Edward Steichen's Advertising Photography

by Patricia Johnston

Overview

This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1997.

Product Details

ISBN-13:	9780520321311
Publisher:	University of California Press
Publication date:	11/15/2023
Sold by:	Barnes & Noble
Format:	eBook
File size:	32 MB
Note:	This product may take a few minutes to download.

About the Author

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Table of Contents

	List of Illustrations	xi
	Acknowledgments	xxi
	Introduction	1
1	Patronage and Style in Steichen's Early Work	7
2	The Age of Corporate Patronage: Advertising Accelerates the Demand for Photography	25
3	From "Reality" to "Fantasy" in Early Photographic Advertising	42
4	Subtle Manipulations: The Persuasion of Realism	72
5	The Modern Look in Advertising Photography and Product Design	105
6	The Collaborative Image	132
7	Testaments to Class Mobility	166
8	Viewing Fine and Applied Art: The Female Spectator and Advertisements	204
9	Melodrama in Black and White and Color	223
10	Ethnographic Advertising	248
	Conclusion	255
	Appendix	257
	Notes	287
	Photographic Credits	339
	Index	341

Editorial Reviews

Johnston's study is downright gripping, an unexpected page-turner filled with treats for the eye. -- Los Angeles Times Book Review

Los Angeles Times

For a fresh and provocative analysis of the photographic, economic, and cultural construction of media images, read Patricia Johnston's "Real Fantasies." -- Bookforum

Bookforum