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From the Publisher"The Real Pepsi Challenge is an inspiring story about a small team of pioneers who rose above the prejudice of the times. Their resourcefulness, persistence, and creativity paved the way for the generations that followed."
— Ken Chenault, Chairman and Chief Executive Officer, American Express Company
"A fascinating view of civil rights history from the halls of Corporate America.The ties among popular culture, marketing, and race relations come to life in this inspiring story."
— Juan Williams, author of Eyes on the Prize: America's Civil Rights Years, 1954-1965 and Thurgood Marshall: American Revolutionary; NPR senior correspondent and Fox News political analyst
"When you go to work anywhere in Corporate America, you'd better understand that this is no longer the white America of the 1950s. You will fail if you approach it that way. And if you open your eyes and address the rest of our multicultural society, you will succeed. This book shows you why you'd better get on your multicultural game as evidenced by the amazing success of African-Americans who breached the color wall at Pepsi and what it meant for them, for Pepsi, and for America. It is an amazing and inspiring story. This is mandatory reading for those about to embark into the corporate world."
— Jim Cramer, markets commentator, thestreet.com, and host of CNBC's Mad Money with Jim Cramer
"A well-written and well-researched story of unsung pioneers in the struggle for equality in the American workplace. A must-read for all executives looking for new ideas to diversify their organizations by learning from one of the most inspirational stories in business history."
— Patrick T. Harker, Dean, The Wharton School, University of Pennsylvania
"A pacesetting book for emerging efforts to give long overdue credit to the historically ignored, the historically neglected, and the historically forgotten in the 1940s and 1950s, who through their sacrifices helped quicken the death of Jim Crow America. It reminds us how far we've come toward building an inclusive society since these pioneers paved such transformative paths — and how much work is left to do."
— John H. Stanfield II, author of Philanthropy and Jim Crow in American Social Science