Real You Incorporated: 8 Essentials for Women Entrepreneurs

( 3 )

Overview

Praise for Real You Incorporated

"What I admire about Kaira is her can-do attitude. She knows what it's like to be in a man's world, but still accomplish things her way. She's the real thing, and after reading this book, you'll feel more confident of being your real you too. Go for it."
—Keith Ferrazzi, bestselling author of Never Eat Alone

"Kaira Rouda empowers the woman entrepreneur by simply telling her to be herself. Where other books urge ...

See more details below
Hardcover
$18.49
BN.com price
(Save 25%)$24.95 List Price
Other sellers (Hardcover)
  • All (28) from $1.99   
  • New (7) from $6.83   
  • Used (21) from $1.99   

Overview

Praise for Real You Incorporated

"What I admire about Kaira is her can-do attitude. She knows what it's like to be in a man's world, but still accomplish things her way. She's the real thing, and after reading this book, you'll feel more confident of being your real you too. Go for it."
—Keith Ferrazzi, bestselling author of Never Eat Alone

"Kaira Rouda empowers the woman entrepreneur by simply telling her to be herself. Where other books urge women to fit in with the boys, Real You Incorporated shows you how to create your own unique and wonderful brand. The secret is building it around the real you!"
—Barbara Corcoran, founder of the Corcoran Group and author of If You Don't Have Big Breasts, Put Ribbons on Your Pigtails

"Really simple and really smart rules for all women. Follow them, and you'll build your brand and find real success."
—Laura Ries, coauthor of The 22 Immutable Laws of Branding

"Real You Incorporated is a courageous undertaking. Kaira Sturdivant Rouda is the kind of author who is uniquely suited for her subject—she is both a successful woman in business and completely unafraid to share her candid insights and advice. I can see this book being a blueprint for many youngfemale entrepreneurs."
—Justin McCarthy, Google

"Filled with keen insights, practical knowledge, and tactical tools to build your success, Real You Incorporated is a concise, friendly read for women who wantmore than just advice. They want answers, and this should be their first stop."
—Delia Passi, author of Winning the Toughest Customer: The Essential Guide to Selling to Women

Read More Show Less

Product Details

  • ISBN-13: 9780470176580
  • Publisher: Wiley
  • Publication date: 2/8/2008
  • Edition number: 1
  • Pages: 256
  • Product dimensions: 6.10 (w) x 9.10 (h) x 1.10 (d)

Meet the Author

Kaira Sturdivant Rouda is a nationally recognized branding professional with more than twenty years of experience in marketing, brand building, and entrepreneurship. She is co-owner of Real Living, one of the nation's fastest-growing real estate firms, where she created and continues to manage the company's brand and culture. She is also a newspaper columnist, fiction writer, and frequent speaker on the topics of marketing and the power of women in business. She lives in Columbus, Ohio, with her husband, Harley, and their four children.

Read More Show Less

Table of Contents

Introduction.

Section I: Find It Within You.

Real Fact 1: It All Starts With You.

Life Lesson One: Your future starts now.

Life Lesson Two: Learn from your past.

Life Lesson Three: Describe yourself in one word.

Real Fact 2: Define Your Passions.

Life Lesson Four: Find the real people in your life.

Life Lesson Five: Don’t go it alone.

Life Lesson Six: Follow your instincts.

Real Fact 3: Discover Your Brand.

Life Lesson Seven: Tell your company story.

Life Lesson Eight: Defi ne your brand essence.

Life Lesson Nine: Create your vision statement.

Section II: The Competitive Advantage.

Real Fact 4: Bring Your Passion and Your Brand Together.

Life Lesson Ten: The fi ve senses of branding.

Life Lesson Eleven: Create a marketing plan.

Life Lesson Twelve: Make it tangible.

Real Fact 5: Create a Unique and Real Work Environment.

Life Lesson Thirteen: Be a creative leader.

Life Lesson Fourteen: Express your brand in hiring.

Life Lesson Fifteen: Avoid culture vultures.

Real Fact 6: Your Personal Brand Is Your Business Brand.

Life Lesson Sixteen: Customers know if you’re faking it.

Life Lesson Seventeen: Be everywhere she wants you to be.

Life Lesson Eighteen: The real world is online.

Real Fact 7: Chart Uncharted Waters.

Life Lesson Nineteen: Build your business network.

Life Lesson Twenty: Change the world for other women.

Life Lesson Twenty-One: Capture your charitable passion.

Real Fact 8: Creativity Is Unstoppable.

Life Lesson Twenty-Two: Don’t get stuck.

Life Lesson Twenty-Three: Play.

Life Lesson Twenty-four: Share.

Acknowledgments.

About the Author.

Index.

Read More Show Less

Customer Reviews

Average Rating 4.5
( 3 )
Rating Distribution

5 Star

(2)

4 Star

(0)

3 Star

(1)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 5 Customer Reviews
  • Posted June 3, 2010

    Essential Ready for Women Entrepreneurs - Turn Passion Into Action

    Great writers don't just tell good stories. Great business writers don't just map new roads to success and hawk their genius. Kaira Rouda knows that. Kaira Rouda is a great writer. She is a great writer because she reveals the reader to herself. I discovered myself in "Real Your Incorporated, 8 Essentials for Women Entrepreneurs."

    Rouda makes a promise in the first few pages:

    "After reading `Real You Incorporated' you will better understand your personal brand and be able to deliver a more sincere, sustainable, and richer business concept to the world."

    She delivers on that promise.

    I was looking for answers in all the wrong places. I looked where other 21st century women entrepreneurs look for inspiration. I tapped into my microblogging stream, but a salvo of wisdom from Mother Teresa did not move me to action.

    I joined law of attraction devotees who hearken to promises of abundance created with sheer will and desire. Forget it!

    Life has more clarity after reading "Real You Incorporated, 8 Essentials for Women Entrepreneurs " (John Wiley & Sons, Inc. 2008).

    Kaira Rouda is the most vivacious speaker in real estate. Her book embraces a thought design elegant as the woman who wrote it, pure pedigree. She translates vim and vigor and optimism into an 8-step blueprint for entrepreneurial self discovery.

    Rouda meshes her own experiences with smart, pithy "Real Story" narratives of 24 women business owners. Their stories share common threads -they have a strong sense of purpose, a vision, and they are in tune with their passions, their customers, and their positioning.

    "Turn passion into action. You do not have to be in a place that does not make your heart sing, "says Rouda.

    She follows her passions in life and business. Lifestyle marketing in real estate is about home and hearth ... and heart ... it's about REAL people, wherever they live. Her lifestyle branding shines in passion-based initiative: "I hadn't given homelessness more than a passing thought. I was captivated by the sadness of the fact there was no homeless shelter for families in our town. Moms and girls went to the women's shelter; men and boys over 12 to the men's shelter ... I became obsessed with helping them, and the results - Make Room Columbus - were the first shelter for homeless families in my community."

    The author takes a quantum leap past the heady hyperbole of "The Secret" with a complete primer for business success. She gets it. She walks the talk. That's because she knows exactly who she is, the REAL Kaira Rouda.

    Rouda knows exactly who her customer is. She knows what her business needs are and she knows how to position her brand. She's not worried about how to fit into a man's world because she knows women rule. They make the decisions. They are her customers.

    Dreaming of owning your own business? This is a great place to start, plan, and make it happen! Share your passion and commonalities with your target audience. Articulate your essence, your brand.

    The magic of the book is not what you learn about business. The magic of the book lies in what you learn about yourself.

    Are you an entrepreneur? What is your essence, your core? Put your passions into action. Be authentic. Who a woman is in her heart is the essence of who she is at home, at school, and in the workplace. The passions that make your heart sing are the same passions

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted July 8, 2008

    A reviewer

    Not only did Real You Incorporated help me redefine my personal brand, it also helped me realize I had not been tapping into all of my passions and using them in my business. The first three chapters of the book helped clarify many things for me, and they can for you, too. In business, and in life. This book has helped me become everything I knew I could be!

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted July 22, 2012

    Hmmm - not so sure

    Being a bit older than some of the readers, and probably the author, I found the book relevant to a point, and easy to read, but honestly not much new stuff here.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted April 29, 2012

    Beetleclaw

    Beetleclaw sat in a very high tree at the top, thinking.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted March 3, 2011

    I highly recommend it!

    If you're a woman entrepeneur, or dream of becoming one, I urge you to give this book a try. It has helped and inspired countless women - and I know it will you, too.

    Was this review helpful? Yes  No   Report this review
Sort by: Showing all of 5 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)