Kaira Sturdivant Rouda is a nationally recognized branding professional with more than twenty years of experience in marketing, brand building, and entrepreneurship. She is co-owner of Real Living, one of the nation's fastest-growing real estate firms, where she created and continues to manage the company's brand and culture. She is also a newspaper columnist, fiction writer, and frequent speaker on the topics of marketing and the power of women in business. She lives in Columbus, Ohio, with her husband, Harley, and their four children.
Real You Incorporated: 8 Essentials for Women Entrepreneursby Kaira Sturdivant Rouda
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Real You Incorporated empowers women entrepreneurs. The book provides insights for women on how to discover and love their personal brand, and how to bring it into the market as a real business—unique and different. In the first section of the book, Find It Within You, readers will learn how to express internal personality, passions and essence to define the internal brand. In the second section, The Competitive Advantage, readers learn how to extend the internal message into the world—to their partners, employees and ultimately their customers.
Part branding—the author is a nationally known marketing expert—and part business inspiration, Real You Incorporated includes case studies of real women entrepreneurs from a variety of industries: manufacturing, retail, restaurants, real estate, publishing and many more. Their stories bring the book to life, adding inspiration and role models. The book also includes a visualization tool in the form of a chart that women entrepreneurs can complete and keep with them, to remind them of their Real You, no matter what phase their business is in.
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Great writers don't just tell good stories. Great business writers don't just map new roads to success and hawk their genius. Kaira Rouda knows that. Kaira Rouda is a great writer. She is a great writer because she reveals the reader to herself. I discovered myself in "Real Your Incorporated, 8 Essentials for Women Entrepreneurs." Rouda makes a promise in the first few pages: "After reading `Real You Incorporated' you will better understand your personal brand and be able to deliver a more sincere, sustainable, and richer business concept to the world." She delivers on that promise. I was looking for answers in all the wrong places. I looked where other 21st century women entrepreneurs look for inspiration. I tapped into my microblogging stream, but a salvo of wisdom from Mother Teresa did not move me to action. I joined law of attraction devotees who hearken to promises of abundance created with sheer will and desire. Forget it! Life has more clarity after reading "Real You Incorporated, 8 Essentials for Women Entrepreneurs " (John Wiley & Sons, Inc. 2008). Kaira Rouda is the most vivacious speaker in real estate. Her book embraces a thought design elegant as the woman who wrote it, pure pedigree. She translates vim and vigor and optimism into an 8-step blueprint for entrepreneurial self discovery. Rouda meshes her own experiences with smart, pithy "Real Story" narratives of 24 women business owners. Their stories share common threads -they have a strong sense of purpose, a vision, and they are in tune with their passions, their customers, and their positioning. "Turn passion into action. You do not have to be in a place that does not make your heart sing, "says Rouda. She follows her passions in life and business. Lifestyle marketing in real estate is about home and hearth ... and heart ... it's about REAL people, wherever they live. Her lifestyle branding shines in passion-based initiative: "I hadn't given homelessness more than a passing thought. I was captivated by the sadness of the fact there was no homeless shelter for families in our town. Moms and girls went to the women's shelter; men and boys over 12 to the men's shelter ... I became obsessed with helping them, and the results - Make Room Columbus - were the first shelter for homeless families in my community." The author takes a quantum leap past the heady hyperbole of "The Secret" with a complete primer for business success. She gets it. She walks the talk. That's because she knows exactly who she is, the REAL Kaira Rouda. Rouda knows exactly who her customer is. She knows what her business needs are and she knows how to position her brand. She's not worried about how to fit into a man's world because she knows women rule. They make the decisions. They are her customers. Dreaming of owning your own business? This is a great place to start, plan, and make it happen! Share your passion and commonalities with your target audience. Articulate your essence, your brand. The magic of the book is not what you learn about business. The magic of the book lies in what you learn about yourself. Are you an entrepreneur? What is your essence, your core? Put your passions into action. Be authentic. Who a woman is in her heart is the essence of who she is at home, at school, and in the workplace. The passions that make your heart sing are the same passions
Not only did Real You Incorporated help me redefine my personal brand, it also helped me realize I had not been tapping into all of my passions and using them in my business. The first three chapters of the book helped clarify many things for me, and they can for you, too. In business, and in life. This book has helped me become everything I knew I could be!
Being a bit older than some of the readers, and probably the author, I found the book relevant to a point, and easy to read, but honestly not much new stuff here.
Beetleclaw sat in a very high tree at the top, thinking.
If you're a woman entrepeneur, or dream of becoming one, I urge you to give this book a try. It has helped and inspired countless women - and I know it will you, too.