Real You Incorporated: 8 Essentials for Women Entrepreneurs

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Overview
Product Details
Meet the Author
Table of Contents

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Overview

Praise for Real You Incorporated

"What I admire about Kaira is her can-do attitude. She knows what it's like to be in a man's world, but still accomplish things her way. She's the real thing, and after reading this book, you'll feel more confident of being your real you too. Go for it."
—Keith Ferrazzi, bestselling author of Never Eat Alone

"Kaira Rouda empowers the woman entrepreneur by simply telling her to be herself. Where other books urge women to fit in with the boys, Real You Incorporated shows you how to create your own unique and wonderful brand. The secret is building it around the real you!"
—Barbara Corcoran, founder of the Corcoran Group and author of If You Don't Have Big Breasts, Put Ribbons on Your Pigtails

"Really simple and really smart rules for all women. Follow them, and you'll build your brand and find real success."
—Laura Ries, coauthor of The 22 Immutable Laws of Branding

"Real You Incorporated is a courageous undertaking. Kaira Sturdivant Rouda is the kind of author who is uniquely suited for her subject—she is both a successful woman in business and completely unafraid to share her candid insights and advice. I can see this book being a blueprint for many youngfemale entrepreneurs."
—Justin McCarthy, Google

"Filled with keen insights, practical knowledge, and tactical tools to build your success, Real You Incorporated is a concise, friendly read for women who wantmore than just advice. They want answers, and this should be their first stop."
—Delia Passi, author of Winning the Toughest Customer: The Essential Guide to Selling to Women

Product Details

ISBN-13: 9780470176580
Publisher: Wiley, John & Sons, Incorporated
Publication date: 2/8/2008
Edition number: 1
Pages: 256
Sales rank: 588,082
Product dimensions: 6.10 (w) x 9.10 (h) x 1.10 (d)

Meet the Author

Kaira Sturdivant Rouda is a nationally recognized branding professional with more than twenty years of experience in marketing, brand building, and entrepreneurship. She is co-owner of Real Living, one of the nation's fastest-growing real estate firms, where she created and continues to manage the company's brand and culture. She is also a newspaper columnist, fiction writer, and frequent speaker on the topics of marketing and the power of women in business. She lives in Columbus, Ohio, with her husband, Harley, and their four children.

Introduction.

Section I: Find It Within You.

Real Fact 1: It All Starts With You.

Life Lesson One: Your future starts now.

Life Lesson Two: Learn from your past.

Life Lesson Three: Describe yourself in one word.

Real Fact 2: Define Your Passions.

Life Lesson Four: Find the real people in your life.

Life Lesson Five: Don’t go it alone.

Life Lesson Six: Follow your instincts.

Real Fact 3: Discover Your Brand.

Life Lesson Seven: Tell your company story.

Life Lesson Eight: Defi ne your brand essence.

Life Lesson Nine: Create your vision statement.

Section II: The Competitive Advantage.

Real Fact 4: Bring Your Passion and Your Brand Together.

Life Lesson Ten: The fi ve senses of branding.

Life Lesson Eleven: Create a marketing plan.

Life Lesson Twelve: Make it tangible.

Real Fact 5: Create a Unique and Real Work Environment.

Life Lesson Thirteen: Be a creative leader.

Life Lesson Fourteen: Express your brand in hiring.

Life Lesson Fifteen: Avoid culture vultures.

Real Fact 6: Your Personal Brand Is Your Business Brand.

Life Lesson Sixteen: Customers know if you’re faking it.

Life Lesson Seventeen: Be everywhere she wants you to be.

Life Lesson Eighteen: The real world is online.

Real Fact 7: Chart Uncharted Waters.

Life Lesson Nineteen: Build your business network.

Life Lesson Twenty: Change the world for other women.

Life Lesson Twenty-One: Capture your charitable passion.

Real Fact 8: Creativity Is Unstoppable.

Life Lesson Twenty-Two: Don’t get stuck.

Life Lesson Twenty-Three: Play.

Life Lesson Twenty-four: Share.

Acknowledgments.

About the Author.

Index.

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Frances_Flynn_Thorsen

Posted June 3, 2010

Essential Ready for Women Entrepreneurs - Turn Passion Into Action

Great writers don't just tell good stories. Great business writers don't just map new roads to success and hawk their genius. Kaira Rouda knows that. Kaira Rouda is a great writer. She is a great writer because she reveals the reader to herself. I discovered myself in "Real Your Incorporated, 8 Essentials for Women Entrepreneurs."

Rouda makes a promise in the first few pages:

"After reading `Real You Incorporated' you will better understand your personal brand and be able to deliver a more sincere, sustainable, and richer business concept to the world."

She delivers on that promise.

I was looking for answers in all the wrong places. I looked where other 21st century women entrepreneurs look for inspiration. I tapped into my microblogging stream, but a salvo of wisdom from Mother Teresa did not move me to action.

I joined law of attraction devotees who hearken to promises of abundance created with sheer will and desire. Forget it!

Life has more clarity after reading "Real You Incorporated, 8 Essentials for Women Entrepreneurs " (John Wiley & Sons, Inc. 2008).

Kaira Rouda is the most vivacious speaker in real estate. Her book embraces a thought design elegant as the woman who wrote it, pure pedigree. She translates vim and vigor and optimism into an 8-step blueprint for entrepreneurial self discovery.

Rouda meshes her own experiences with smart, pithy "Real Story" narratives of 24 women business owners. Their stories share common threads -they have a strong sense of purpose, a vision, and they are in tune with their passions, their customers, and their positioning.

"Turn passion into action. You do not have to be in a place that does not make your heart sing, "says Rouda.

She follows her passions in life and business. Lifestyle marketing in real estate is about home and hearth ... and heart ... it's about REAL people, wherever they live. Her lifestyle branding shines in passion-based initiative: "I hadn't given homelessness more than a passing thought. I was captivated by the sadness of the fact there was no homeless shelter for families in our town. Moms and girls went to the women's shelter; men and boys over 12 to the men's shelter ... I became obsessed with helping them, and the results - Make Room Columbus - were the first shelter for homeless families in my community."

The author takes a quantum leap past the heady hyperbole of "The Secret" with a complete primer for business success. She gets it. She walks the talk. That's because she knows exactly who she is, the REAL Kaira Rouda.

Rouda knows exactly who her customer is. She knows what her business needs are and she knows how to position her brand. She's not worried about how to fit into a man's world because she knows women rule. They make the decisions. They are her customers.

Dreaming of owning your own business? This is a great place to start, plan, and make it happen! Share your passion and commonalities with your target audience. Articulate your essence, your brand.

The magic of the book is not what you learn about business. The magic of the book lies in what you learn about yourself.

Are you an entrepreneur? What is your essence, your core? Put your passions into action. Be authentic. Who a woman is in her heart is the essence of who she is at home, at school, and in the workplace. The passions that make your heart sing are the same passions

1 out of 1 people found this review helpful.
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Anonymous

Posted July 8, 2008

A reviewer

Not only did Real You Incorporated help me redefine my personal brand, it also helped me realize I had not been tapping into all of my passions and using them in my business. The first three chapters of the book helped clarify many things for me, and they can for you, too. In business, and in life. This book has helped me become everything I knew I could be!

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