Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

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Overview

More uncommon common sense from the bestselling author of The Art of the Start.

In Silicon Valley slang, a “bozo explosion” is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, “If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don’t make sense” . . . it’s time for a reality check.

For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. His 2004 bestseller, The Art of the Start, has become the most acclaimed bible for small business. And his blog is consistently one of the fifty most popular in the world.

Now, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance:

• How to get a standing ovation
• The art of schmoozing
• How to create a community
• The top ten lies of entrepreneurs
• Everything you wanted to know about getting a job in Silicon Valley but didn’t know who to ask

Provocative, useful, and very funny, this “no bull shiitake” book will show you why readers around the world love Guy Kawasaki.

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Editorial Reviews

From the Publisher
"Paul Boehmer's energetic reading contributes to the author's streetwise vibe. Boehmer's quick pacing and smart-aleck tone are good vehicles for pouring out Kawasaki's potent no-nonsense advice." —-AudioFile
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Product Details

  • ISBN-13: 9781591842231
  • Publisher: Penguin Group (USA) Incorporated
  • Publication date: 10/30/2008
  • Pages: 496
  • Product dimensions: 9.28 (w) x 6.22 (h) x 1.62 (d)

Meet the Author

Guy Kawasaki, who helped make Macintosh a household name, now runs Garage Technology Ventures, a venture-capital firm. He has held his workshop, “Boot Camp for Start-ups,” around the world. Kawasaki is the author of seven previous books, including Rules for Revolutionaries.

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Table of Contents

Introduction 1

The Reality of Starting 5

The Reality of Raising Money 27

The Reality of Planning and Executing 71

The Reality of Innovating 119

The Reality of Marketing 155

The Reality of Selling and Evangelizing 179

The Reality of Communicating 205

The Reality of Beguiling 243

The Reality of Competing 287

The Reality of Hiring and Firing 307

The Reality of Working 359

The Reality of Doing Good 425

Index 463

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Customer Reviews

Average Rating 4.5
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Sort by: Showing 1 – 8 of 6 Customer Reviews
  • Posted November 10, 2008

    I Also Recommend:

    Guy Kawasaki strikes again

    Yet another fantastic "Course in Entrepreneurship" by Mr. Kawasaki. I've read two of his other books, and am glad that I have them to review to while working on my startup. Many authors fall in the category of "I couldn't do X, so I'll write about X instead." Guy has forgotten more about entrepreneurship and venture capital than most people will ever know. His books have already enabled me to sidestep more than a few pitfalls in the process. His prose is simple to understand, and the messages taught in the book are approachable.<BR/><BR/>If you intend to start up your own business -- don't bother unless you read this book first. The lessons learned will not only save you weeks or months of effort, they will enable you to develop a much better company ready to take on the world.<BR/><BR/>I look forward to his next book -- whenever that might be.

    2 out of 2 people found this review helpful.

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  • Posted June 15, 2011

    more from this reviewer

    Common-sense techniques to keep your new business thriving.

    Entrepreneurs face terrible odds. Conceiving a new idea for a business and raising the start-up funds is hard. Executing your business plan is harder. "The reality of most businesses is that after a short honeymoon period.everything seems to go wrong." The typical new business encounters problems such as slumping sales, unexpected expenses and personnel issues. Limited support from venture capitalists, management consultants, lawyers and other professionals compound the challenges facing developing companies. While their products and services may be different, many fledgling firms share common problems. Preparing for likely stresses is the best way to contain them. Despite some material that might soon be outdated and a somewhat salty style, getAbstract recommends this book to entrepreneurs seeking advice based on experience and uncommon sense.

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  • Posted August 24, 2009

    The Guy Kawasaki Interview

    Guy speaks openly and honestly about this book, and his current ventures in an August, 2009 BusinessCast Podcast interview. Check out the 15 minute special here: http://bit.ly/1rYrd

    Was this review helpful? Yes  No   Report this review
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