Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

Overview

Reality Check is Guy Kawasaki's all-In-one guide for starting and operating great organizations - ones that stand the test of time and ignore any passing fads in business theory. This volume collects, updates, and expands the best entries from his popular blog and features his inimitable take on everything from effective e-mailing to sucking up to preventing "bozo explosions."
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Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

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Overview

Reality Check is Guy Kawasaki's all-In-one guide for starting and operating great organizations - ones that stand the test of time and ignore any passing fads in business theory. This volume collects, updates, and expands the best entries from his popular blog and features his inimitable take on everything from effective e-mailing to sucking up to preventing "bozo explosions."
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Editorial Reviews

From the Publisher
"Paul Boehmer's energetic reading contributes to the author's streetwise vibe. Boehmer's quick pacing and smart-aleck tone are good vehicles for pouring out Kawasaki's potent no-nonsense advice." —-AudioFile
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Product Details

  • ISBN-13: 9781400110643
  • Publisher: Tantor Media, Inc.
  • Publication date: 12/1/2008
  • Format: CD
  • Edition description: Unabridged, 13 CDs, 16 hours
  • Product dimensions: 6.40 (w) x 5.30 (h) x 1.10 (d)

Meet the Author

Guy Kawasaki, who helped make Macintosh a household name, now runs Garage Technology Ventures, a venture-capital firm. He has held his workshop, “Boot Camp for Start-ups,” around the world. Kawasaki is the author of seven previous books, including Rules for Revolutionaries.

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Table of Contents

Introduction 1

The Reality of Starting 5

The Reality of Raising Money 27

The Reality of Planning and Executing 71

The Reality of Innovating 119

The Reality of Marketing 155

The Reality of Selling and Evangelizing 179

The Reality of Communicating 205

The Reality of Beguiling 243

The Reality of Competing 287

The Reality of Hiring and Firing 307

The Reality of Working 359

The Reality of Doing Good 425

Index 463

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    Posted September 18, 2012

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