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In Really Good Logos Explained, some of today's top creative minds critique and appraise over 500 examples of truly exceptional logos, and explain what makes them work. The insight provided by these four outstanding editors is - like the logos themselves - succinct, specific and effective. Their comments provide a rare and insightful glimpse into the inner workings of excellent design, and offer a new understanding that is immeasurably useful to anyone working within the creative fields today.
Ch. 1 Loud & Proud: Bold or Risky Designs That Work 22
Ch. 2 Sleek & Subtle: Understated Designs That Work 86
Ch. 3 Shelf-Savvy: Retail-Oriented Logos 162
Ch. 4 Smart & Effective: Clever Solutions for Everyday Companies 210
Bonus Chapter: Not-So-Good Logos, Explained 264
Just For Fun: Author Favorites, Explained 276
Posted December 20, 2009
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