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Really Good Packages Explained
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Overview
This book, the second in the series following Really Good Logos Explained, addresses the elements of effective packaging vs. packages that aren’t successful and what makes a particular design more powerful or attention-getting than others. Four well respected design professionals—each of whom will specialize in the area of product packaging—evaluate the 300+ design examples in the book. Each author provides specific and to-the-point observations and critiques.
Bronwen Edwards is a creative director at Brandhouse in London, UK.
Marianne Klimchuk is the associate chairperson ...