Really Good Packaging Explained: Top Design Professionals Critique 300 Package Designs and Explain What Makes Them Work

Really Good Packaging Explained: Top Design Professionals Critique 300 Package Designs and Explain What Makes Them Work

by Rob Wallace, Bronwen Edwards, Marianne Klimchuk, Sharon Werner
     
 

This book, the second in the series following Really Good Logos Explained, addresses the elements of effective packaging vs. packages that aren’t successful and what makes a particular design more powerful or attention-getting than others. Four well respected design professionals—each of whom will

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Overview

This book, the second in the series following Really Good Logos Explained, addresses the elements of effective packaging vs. packages that aren’t successful and what makes a particular design more powerful or attention-getting than others. Four well respected design professionals—each of whom will specialize in the area of product packaging—evaluate the 300+ design examples in the book. Each author provides specific and to-the-point observations and critiques.

Product Details

ISBN-13:
9781592535453
Publisher:
Rockport Publishers
Publication date:
09/01/2009
Edition description:
Flexibind w/slipcase
Pages:
272
Product dimensions:
9.10(w) x 11.10(h) x 0.80(d)

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