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Really Good Packaging Explained: Top Design Professionals Critique 300 Package Designs and Explain What Makes Them Work
     

Really Good Packaging Explained: Top Design Professionals Critique 300 Package Designs and Explain What Makes Them Work

by Rob Wallace
 

This book, the second in the series following Really Good Logos Explained, addresses the elements of effective packaging vs. packages that aren’t successful and what makes a particular design more powerful or attention-getting than others. Four well respected design professionals—each of whom will specialize in the area of product packaging&mdash

Overview

This book, the second in the series following Really Good Logos Explained, addresses the elements of effective packaging vs. packages that aren’t successful and what makes a particular design more powerful or attention-getting than others. Four well respected design professionals—each of whom will specialize in the area of product packaging—evaluate the 300+ design examples in the book. Each author provides specific and to-the-point observations and critiques.

Product Details

ISBN-13:
9781592535453
Publisher:
Rockport Publishers
Publication date:
09/01/2009
Edition description:
Flexibind w/slipcase
Pages:
272
Product dimensions:
9.10(w) x 11.10(h) x 0.80(d)

Meet the Author

Bronwen Edwards is a creative director at Brandhouse in London, UK. Marianne Klimchuk is the associate chairperson of package design at Fashion Institute of Technology, New York, NY. Rob Wallace is principal of Wallace-Church in New York, NY. Sharon Werner is principal of Werner Design Werks in Minneapolis, MN.Bronwen Edwards is a creative director at Brandhouse in London, UK. Marianne Klimchuk is the associate chairperson of package design at Fashion Institute of Technology, New York, NY. Rob Wallace is principal of Wallace-Church in New York, NY. Sharon Werner is principal of Werner Design Werks in Minneapolis, MN.Bronwen Edwards is a creative director at Brandhouse in London, UK. Marianne Klimchuk is the associate chairperson of package design at Fashion Institute of Technology, New York, NY. Rob Wallace is principal of Wallace-Church in New York, NY. Sharon Werner is principal of Werner Design Werks in Minneapolis, MN.

Sharon Werner is principal of Werner Design Werks in Minneapolis, MN.

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