The Reasoning Voter: Communication and Persuasion in Presidential Campaigns / Edition 2

The Reasoning Voter: Communication and Persuasion in Presidential Campaigns / Edition 2

by Samuel L. Popkin, Popkin
     
 

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ISBN-10: 0226675459

ISBN-13: 9780226675459

Pub. Date: 06/15/1994

Publisher: University of Chicago Press

The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns--Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984--to arrive at a new model of the way voters sort through commercials and sound

Overview

The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns--Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984--to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaigns do matter.

Product Details

ISBN-13:
9780226675459
Publisher:
University of Chicago Press
Publication date:
06/15/1994
Edition description:
1
Pages:
332
Sales rank:
605,536
Product dimensions:
6.00(w) x 9.00(h) x 1.30(d)

Table of Contents

Acknowledgments
Prologue
1. The Reasoning Voter
2. Acquiring Data: The Process of Becoming Informed
3. Going without Data: Information Shortcuts
4. Going beyond the Data: Evidence and Inference in Voting
5. Attributable Benefits and Political Symbols
6. Expectations and Reassessments: Surges and Declines in Presidential Primaries
7. The Democratic Primaries of 1976: Watergate and the Rise of Jimmy Carter
8. The Republican Primaries of 1980: George Bush, Ronald Reagan, and the Legacy of '76
9. The Fight to Redirect the Democratic Coalition in 1984
10. Conclusion
Notes
Biography
Index

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