The Reasoning Voter: Communication and Persuasion in Presidential Campaigns / Edition 2

Paperback (Print)
Rent
Rent from BN.com
$8.79
(Save 61%)
Est. Return Date: 09/27/2014
Buy New
Buy New from BN.com
$19.54
Buy Used
Buy Used from BN.com
$14.51
(Save 35%)
Item is in good condition but packaging may have signs of shelf wear/aging or torn packaging.
Condition: Used – Good details
Used and New from Other Sellers
Used and New from Other Sellers
from $1.99
Usually ships in 1-2 business days
(Save 91%)
Other sellers (Paperback)
  • All (34) from $1.99   
  • New (9) from $13.79   
  • Used (25) from $1.99   

Overview

The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns--Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984--to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaigns do matter.
Read More Show Less

Editorial Reviews

Booknews
Anchoring his analysis to case studies of three primary campaigns--Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984--and drawing on insights from economics and cognitive psychology, Popkin (political science, U. of California, San Diego) critiques the conventional wisdom about presidential elections and the way voters make their choices. His revisionist account shows that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Tomislav Z. Longinovic
Popkin uses data from primary elections -- in which both the time for campaigning and information are scarce - to . . . [suggest] that voters pick candidates closely reflecting their own positions on a variety of issues.' -- New York Review of Books
Robert Schmuhl
A rigorous, refreshing rebuttal of conventional thinking, the book argues that Americans take more than echoes of slogans and sound-bites into the voting booth. . . .Shrewdly reveals the realities of the electoral process. -- Chicago Tribune Books
New York Review of Books
A fresh and subtle analysis of voter behavior.

— Thomas Byrne Edsall

New York Review of Books - Thomas Byrne Edsall

"A fresh and subtle analysis of voter behavior."

James Carville

"If you're preparing to run a presidential campaign, and only have time to read one book, make sure to read Sam Popkin's The Reasoning Voter. If you have time to read two books, read The Reasoning Voter twice."

Read More Show Less

Product Details

  • ISBN-13: 9780226675459
  • Publisher: University of Chicago Press
  • Publication date: 6/15/1994
  • Edition description: 1
  • Edition number: 2
  • Pages: 332
  • Sales rank: 1,432,864
  • Product dimensions: 6.00 (w) x 9.00 (h) x 1.30 (d)

Table of Contents


Acknowledgments
Prologue
1. The Reasoning Voter
2. Acquiring Data: The Process of Becoming Informed
3. Going without Data: Information Shortcuts
4. Going beyond the Data: Evidence and Inference in Voting
5. Attributable Benefits and Political Symbols
6. Expectations and Reassessments: Surges and Declines in Presidential Primaries
7. The Democratic Primaries of 1976: Watergate and the Rise of Jimmy Carter
8. The Republican Primaries of 1980: George Bush, Ronald Reagan, and the Legacy of '76
9. The Fight to Redirect the Democratic Coalition in 1984
10. Conclusion
Notes
Biography
Index
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)