Recent Developments in Advertising Law: Leading Lawyers on Applying Traditional Laws and Policy Guidance to Emerging Technologies and Advertising Media (Inside the Minds)

Overview

Recent Developments in Advertising Law provides an authoritative, insider's perspective on the emerging forms of advertising and how, despite the continued governance by traditional intellectual property concepts, they have lead to different issues that impact practitioners and their clients. Featuring partners from some of the nation's leading law firms, this book guides the reader through the continuing development of new technologies, new media, and social platforms such as Facebook, Twitter, and Pinterest. ...
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Overview

Recent Developments in Advertising Law provides an authoritative, insider's perspective on the emerging forms of advertising and how, despite the continued governance by traditional intellectual property concepts, they have lead to different issues that impact practitioners and their clients. Featuring partners from some of the nation's leading law firms, this book guides the reader through the continuing development of new technologies, new media, and social platforms such as Facebook, Twitter, and Pinterest. These advertising law experts review and discuss the various laws, regulations, and guidelines that apply to their clients' promotion efforts and describe the importance of understanding their clients' overall strategy to ensure compliance and mitigate the risk of legal exposure. In this rapidly changing environment, these industry leaders reflect on the challenges clients face, the remedies available to them through the courts and the National Advertising Division (NAD) of the Better Business Bureau, and the role that lawyers will continue to play in this fast-paced practice area. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great legal minds of today, as these experienced lawyers offer up their thoughts on the keys to success in this rapidly changing field.

Inside the Minds provides readers with proven business and legal intelligence from leading C-Level executives and lawyers. Each chapter offers thought leadership and expert analysis on an industry, profession, or topic, providing a future-oriented perspective and proven strategies for success. Each author has been selected based on their experience and C-Level standing within the business and legal communities.

Chapters Include:
1. Christie Grymes Thompson, Kelley Drye & Warren LLP — “Applying the Advertising Regulation and Litigation Framework within the Context of New Technologies”
2. Nicole Williams, Thompson & Knight LLP — “The Increasing Reach and Risk of Advertising Litigation”
3. Terese L. Arenth, Moritt Hock & Hamroff LLP — “The Impact of Technological Advances on Advertising Laws and Promotions”
4. Andrew B. Lustigman and Howard J. Smith, Olshan Frome Wolosky LLP — “Efficiently Stopping False or Unsubstantiated Competitive Advertising”
5. Vanessa C. Hew, Duane Morris LLP — “Managing Advertising Law in the Modern World”

Appendix:
1. FTC Civil Investigative Demand

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Product Details

  • ISBN-13: 9780314290465
  • Publisher: Thomson Reuters Westlaw; Aspatore
  • Publication date: 9/1/2013
  • Pages: 116
  • Product dimensions: 8.30 (w) x 5.40 (h) x 0.50 (d)

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