Reconciling Free Trade, Fair Trade, And Interdependence

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Conti examines presidential rhetoric on trade, providing a detailed analysis of presidential trade arguments and strategies throughout American history. She then concentrates on the rhetoric of contemporary presidents, who have had to contend with both the burgeoning trade deficit and the displacement of military competitiveness with post-cold war economic competitiveness. Despite vast disparities in governing philosophies and strategies, Presidents Reagan, Bush, and Clinton all preached the virtues of free trade while continuing a policy of select protectionist actions.

As Conti suggests, the arcane details of trade policy, the continuing pervasiveness of nontariff barriers, and the impending negotiation of international trade agreements combine to make presidential leadership on economic issues critical. How effective that leadership can be is, in large part, dependent upon the effectiveness of presidential rhetoric. Students, scholars, and researchers in the field of speech communication and rhetoric, political communication, public affairs, and the presidency will find this a stimulating survey.

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Editorial Reviews

The author's analysis is based on an assessment of the president's rhetorical powers and of their resulting influence on, and interplay with, his constitutional and legislative powers. Chapters include a historical overview of presidential arguments on trade, from its constitutional foundations to the 1930s revolution in trade policy; an examination of trade in the Cold War era; and a discussion of individual presidents and their trade policy and rhetoric in the post- Cold War era. Annotation c. by Book News, Inc., Portland, Or.
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Product Details

Meet the Author

DELIA B. CONTI is Assistant Professor in Speech Communication at Penn State University, McKeesport. Her research interests and earlier writings have been in presidential rhetoric, political communications, and womens's studies.

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Table of Contents

Series Foreword
1 Presidential Rhetoric on Trade: A Historical Overview 1
2 Trade in the Era of the Cold War: Maintaining and Building Political Alliances 31
3 President Reagan's Trade Rhetoric: Maintaining Consistency Despite Increasing Interdependence and a Growing Trade Deficit 79
4 President Bush Embraces a New World Order: Foreign Cooperation and Domestic Confrontation 103
5 President Clinton Engages Trade: Economics to the Forefront 127
Conclusion: The Rhetoric of Intermestic Issues 159
Selected Bibliography 165
Index 167
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