Reconfiguring Public Relations: Ecology, Equity and Enterprise

by David McKie, Debashish Munshi

Overview

Innovative and timely, this PR book is the first to address environmental questions within the context of global business. An excellent counterpoint to the existing US-oriented literature on this topic, here the authors set out ways to equip public relations to respond to and re-imagine itself in the light of current major forecasts and trends for

Product Details

ISBN-13:	9781134161102
Publisher:	Taylor & Francis
Publication date:	05/24/2007
Series:	Routledge Advances in Management and Business Studies
Sold by:	Barnes & Noble
Format:	eBook
Pages:	200
File size:	322 KB

About the Author

David McKie, Debashish Munshi

Table of Contents

Introduction: The case for Reconfiguration 1. Before and After Public Relations Excellence: Re-Framing Theory and Global Developments 2. Changing the Settings: Requisite Varieties 3. Connecting the Posts 4. Planet as Stakeholder 5: Resituating Identities 6. Theoretical Black Holes 7. Decolonizing Public Relations 8: Science and Edge-Happening Events 9. Promotional Culture 10. Constructing Freedom: 9/11’s New World Order 11. Revaluing Intangibles: Postindustrial Possibilities 12. Projecting Futures