ReCreating Strategy

Paperback (Print)
Buy New
Buy New from BN.com
$64.27
Used and New from Other Sellers
Used and New from Other Sellers
from $3.78
Usually ships in 1-2 business days
(Save 94%)
Other sellers (Paperback)
  • All (14) from $3.78   
  • New (7) from $44.45   
  • Used (7) from $3.78   

Overview

Recreating Strategy is a textbook written for students of strategy, change management and more general management courses. It will provide them with a better understanding of how they might bring together and apply the many analytical frameworks available to understanding an organization as a whole. Stephen Cummings challenges the view that there is never one best framework and shows why the latest theory is not necessarily better than earlier ones. The textbook includes short and long case studies, interesting pictorial aids and examples, and a generally more participative and rewarding approach than that offered by more mainstream texts. The book also offers more scope for individual lecturers who wish to encourage students to question assumptions and think creatively about strategy and management.

Read More Show Less

Product Details

  • ISBN-13: 9780761970101
  • Publisher: SAGE Publications
  • Publication date: 9/18/2002
  • Pages: 372
  • Product dimensions: 6.14 (w) x 9.21 (h) x 0.77 (d)

Meet the Author

Stephen Cummings is Lecturer in Corporate Strategy at the University of Warwick Business School.
Read More Show Less

Table of Contents

Deconstructing History, ReCreating Strategy
PART ONE: DECONSTRUCTING MANAGEMENT
Premodernism, Modernism and Postmodernism
Deconstructing Management's History
Management's Historical Limits
PART TWO: RECREATING STRATEGY
ReConceptualizing Business Ethics
ReConceiving Strategy
ReGenerating Change
PART THREE: CASES AND FURTHER SOURCE MATERIALS
Case One: Interbrew and Huyghe of Belgium
A Tale of Two Breweries
Case Two: Tayto Ireland and Walkers
Crisp Wars
Case Three: Ottakar's UK
Living With the Amazons
Case Four: Nike
From Beaverton to the World
Case Five: Natural History New Zealand
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)