A guerrilla guide to getting the best college graduates to work for you—without spending like Microsoft, McKinsey, and Goldman Sachs
Recruit or Die is the first practical guide to the entry-level recruiting game—which is very different from other kinds of recruiting and vitally important to every company, large or small.
Traditionally, only large and powerful companies recruit on college campuses, scooping up the best and brightest. But small and young companies can also get top graduates—without a Wall Street budget—if they learn the secrets of America’s top recruiters. The key is understanding today’s college students: They aren’t just looking for money and perks. More important, they are looking for opportunities to stand out, move around quickly, and rack up cool experiences and achievements. Any employer can compete with the big companies on these intangibles.
The authors share dozens of anecdotes and research on more than one thousand students that show how successful recruiters work their magic—and how unsuccessful recruiters blow it. They offer practical strategies and advice in each chapter, along with case studies.
Based on their experience working with hot recruits and the elite companies that pursue them, the authors show how any company can conquer the campus.
One of those delightful business books that transcend the genre.
The Starfish and the Spider, like Blink, The Tipping Point, and The Wisdom of Crowds before it, showed me a provocative new way to look at the world and at business. It's also fun to read! (Robin Wolaner, author of Naked in the Boardroom)
Prospects: What Makes Them Tick? 9
Their Lives Are Their Careers 13
Habitually Wooed and Gladly Dazzled 33
Gossip Hounds and Constant Communicators 65
The Recruiting Machine: Execution Separates the Winners from the Losers 81
Identify and Attract: Beating the Brush for Your Best Prospects 87
Improving Your Recruiting Staples: Career Fairs, Info Sessions, and Job Postings 114
Making the Sale: The Interview and Offer Process 136
The Long Honeymoon 160
The Feedback Loop 185
Your Recruiting Strategy: A Successful Company Leads to Good Recruiting, and Good Recruiting Leads to a Successful Company 197
Define Yourself and Your Goals 201
Build Your Team and Go 217
Free Consulting 227