Recruit or Die: How Any Business Can Beat the Big Guys in the War for YoungTalent [NOOK Book]

Overview

A guerrilla guide to getting the best college graduates to work for you—without spending like Microsoft, McKinsey, and Goldman Sachs



Recruit or Die is the first practical guide to the entry-level recruiting game—which is very different...
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Recruit or Die: How Any Business Can Beat the Big Guys in the War for YoungTalent

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Overview

A guerrilla guide to getting the best college graduates to work for you—without spending like Microsoft, McKinsey, and Goldman Sachs



Recruit or Die is the first practical guide to the entry-level recruiting game—which is very different from other kinds of recruiting and vitally important to every company, large or small.



Traditionally, only large and powerful companies recruit on college campuses, scooping up the best and brightest. But small and young companies can also get top graduates—without a Wall Street budget—if they learn the secrets of America’s top recruiters. The key is understanding today’s college students: They aren’t just looking for money and perks. More important, they are looking for opportunities to stand out, move around quickly, and rack up cool experiences and achievements. Any employer can compete with the big companies on these intangibles.



The authors share dozens of anecdotes and research on more than one thousand students that show how successful recruiters work their magic—and how unsuccessful recruiters blow it. They offer practical strategies and advice in each chapter, along with case studies.



Based on their experience working with hot recruits and the elite companies that pursue them, the authors show how any company can conquer the campus.
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Editorial Reviews

Boston Globe
One of those delightful business books that transcend the genre.
Robin Wolaner
The Starfish and the Spider, like Blink, The Tipping Point, and The Wisdom of Crowds before it, showed me a provocative new way to look at the world and at business. It's also fun to read! (Robin Wolaner, author of Naked in the Boardroom)
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Product Details

  • ISBN-13: 9781101216460
  • Publisher: Penguin Group (USA)
  • Publication date: 8/2/2007
  • Sold by: Penguin Group
  • Format: eBook
  • Pages: 288
  • Sales rank: 842,693
  • File size: 606 KB

Meet the Author

Chris Resto, founding director of MIT’s largest internship program, has advised hundreds of companies and thousands of college students on recruiting over the past five years.

Ian Ybarra, a recent MIT graduate, now assists bestselling author Keith Ferrazzi with book marketing and writes an early career advice blog.

Ramit Sethi, a recent Stanford graduate, is now VP of marketing for an online start-up and writes a personal finance blog.
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Table of Contents


Foreword     vii
Introduction     1
Prospects: What Makes Them Tick?     9
Their Lives Are Their Careers     13
Habitually Wooed and Gladly Dazzled     33
Gossip Hounds and Constant Communicators     65
The Recruiting Machine: Execution Separates the Winners from the Losers     81
Identify and Attract: Beating the Brush for Your Best Prospects     87
Improving Your Recruiting Staples: Career Fairs, Info Sessions, and Job Postings     114
Making the Sale: The Interview and Offer Process     136
The Long Honeymoon     160
The Feedback Loop     185
Your Recruiting Strategy: A Successful Company Leads to Good Recruiting, and Good Recruiting Leads to a Successful Company     197
Define Yourself and Your Goals     201
Build Your Team and Go     217
Free Consulting     227
Appendix     243
Acknowledgments     261
Index     265
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