Recruit or Die: How Any Business Can Beat the Big Guys in the War for Young Talent

Overview

The recruiting game has changed. It now takes more than simply attending a campus career fair, hosting an information session, and posting job descriptions to draw the best young talent to work for your organization. Recruit or Die provides a powerful, inside look at the entry-level college recruiting game. You don't have to be the biggest and most well-known company to scoop up the best and the brightest on campus-if you learn the secrets of America's top recruiters. Here you'll find dozens of anecdotes and case...
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Overview

The recruiting game has changed. It now takes more than simply attending a campus career fair, hosting an information session, and posting job descriptions to draw the best young talent to work for your organization. Recruit or Die provides a powerful, inside look at the entry-level college recruiting game. You don't have to be the biggest and most well-known company to scoop up the best and the brightest on campus-if you learn the secrets of America's top recruiters. Here you'll find dozens of anecdotes and case studies to show how successful recruiters work their magic and how unsuccessful recruiters blow it.
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Editorial Reviews

Boston Globe
One of those delightful business books that transcend the genre.
Robin Wolaner
The Starfish and the Spider, like Blink, The Tipping Point, and The Wisdom of Crowds before it, showed me a provocative new way to look at the world and at business. It's also fun to read! (Robin Wolaner, author of Naked in the Boardroom)
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Product Details

  • ISBN-13: 9780641944543
  • Publisher: Penguin Group (USA)
  • Publication date: 8/2/2007
  • Pages: 276
  • Product dimensions: 6.30 (w) x 9.10 (h) x 1.10 (d)

Meet the Author

Chris Resto, founding director of MIT's largest professional development and internship program, the Undergraduate Practice Opportunities Program (UPOP), has advised hundreds of companies and thousands of college students on recruiting. Previously, he recruited and managed new graduates for Capgemini.

Ian Ybarra, a recent MIT graduate, assisted Resto with UPOP as an undergraduate and has since written for publications such as Inc., Forbes.com, and FastCompany.com.

Ramit Sethi, a recent Stanford graduate, is cofounder and vice president of marketing for the online start-up PBWiki and writes a personal finance blog for young people.

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Table of Contents


Foreword     vii
Introduction     1
Prospects: What Makes Them Tick?     9
Their Lives Are Their Careers     13
Habitually Wooed and Gladly Dazzled     33
Gossip Hounds and Constant Communicators     65
The Recruiting Machine: Execution Separates the Winners from the Losers     81
Identify and Attract: Beating the Brush for Your Best Prospects     87
Improving Your Recruiting Staples: Career Fairs, Info Sessions, and Job Postings     114
Making the Sale: The Interview and Offer Process     136
The Long Honeymoon     160
The Feedback Loop     185
Your Recruiting Strategy: A Successful Company Leads to Good Recruiting, and Good Recruiting Leads to a Successful Company     197
Define Yourself and Your Goals     201
Build Your Team and Go     217
Free Consulting     227
Appendix     243
Acknowledgments     261
Index     265
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Sort by: Showing 1 Customer Reviews
  • Posted March 9, 2009

    more from this reviewer

    Good for research on recruiting college students.

    Recruit or Die gave a compelling arguement for why the megacorporations tend to have the most applications for the "best and brightest" college graduates. The authors explain how to bring those applicants to seek out and desire employment with your agency as well.

    Was this review helpful? Yes  No   Report this review
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