Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter

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Why do so many global strategies fail—despite companies’ powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, “flat” world, and the allure of similarities, firms launch one-size-fits-all strategies.

But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy. Most economic activity—including direct investment, tourism, and communication—happens locally, not internationally.

In this “semiglobalized” world, one-size-fits-all strategies don’t stand a chance. Companies must instead reckon with cross-border differences. Ghemawat shows you how—by providing tools for:

· Assessing the cultural, administrative, geographic, and economic differences between countries at the industry level and deciding which ones merit attention.

· Tracking the implications of particular border-crossing moves for your company’s ability to create value.

· Creating superior performance with strategies optimized for adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences), and for compound objectives.

In-depth examples reveal how companies such as Cemex, Toyota, Procter & Gamble, Tata Consultancy Services, IBM, and GE Healthcare have adroitly managed cross-border differences—as well as how other well-known companies have failed at this challenge.

Crucial for any business competing across borders, this book will transform the way you approach global strategy.

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Editorial Reviews

From the Publisher

Named one of the “Highlights from the Decade” in strategy+business magazine.
The Financial Times
. . . a reasoned guide.
The Economist
This book deserves to be a bestseller
The New York Times
A nicely revised picture of globalization as regionalization.
Reuters News
...Ghemawat warns...that businesses suffer when they follow such globalization logic too far. The real state of the world is neither globalized nor local...It is semiglobalized, and will remain so for decades to come.
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Product Details

  • ISBN-13: 9781591398660
  • Publisher: Harvard Business Review Press
  • Publication date: 9/24/2007
  • Pages: 257
  • Sales rank: 467,444
  • Product dimensions: 6.60 (w) x 9.48 (h) x 1.00 (d)

Meet the Author

Pankaj Ghemawat is the Anselmo Rubiralta Professor of Global Strategy at IESE Business School in Barcelona and the Jaime and Josefina Chua Tiampo Professor (on leave) at Harvard Business School. His Harvard Business Review article Regional Strategies for Global Leadership won the McKinsey Award in 2005.
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Table of Contents

Foreword     ix
Acknowledgments     xi
Introduction     1
Value in a World of Differences
Semiglobalization and Strategy     9
Differences Across Countries: The Cage Distance Framework     33
Global Value Creation: The Adding Value Scorecard     65
Strategies for Global Value Creation
Adaptation: Adjusting to Differences     107
Aggregation: Overcoming Differences     139
Arbitrage: Exploiting Differences     169
Playing the Differences: The AAA Triangle     197
Toward a Better Future: Getting Started     219
Notes     231
Selected Resources     247
Index     249
About the Author     259
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Customer Reviews

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Sort by: Showing all of 5 Customer Reviews
  • Anonymous

    Posted October 2, 2007

    Global strategy manual

    Proponents and opponents of globalization have one thing in common: They believe globalization has arrived. The former cheer this change the latter lament it. But both are wrong. Most business takes place within ¿ not between ¿ those anachronistic entities called ¿countries.¿ If you assume ¿the world is flat,¿ you¿ll founder. You will do far better, argues Pankaj Ghemawat, if you accept the reality of ¿semi-globalization¿ and navigate with the clever tools and in-depth case histories he provides. Ghemawat¿s noun-heavy prose suggests that he¿s been reading too many academic journals. Even so, we are well satisfied with this dense read, which provides far more nourishment than the insipid, fatty ¿globaloney¿ served by many business gurus. This book is a feast.

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  • Anonymous

    Posted November 7, 2008

    No text was provided for this review.

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    Posted May 8, 2011

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    Posted August 7, 2011

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