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To reshape the field of development communication, Redeveloping Communication for Social Change proposes situating theory and practice within contexts of power, recognizing both the ability of dominant groups to control and the potential for marginal communities to resist. Contributors from communication and anthropology explore the global and institutional structures within which agencies construct social problems and interventions, the discourse guiding the normative climate for conceiving and implementing projects, and the practice of strategic interventions for social change. Examining early and emerging models of development, power dynamics, ethnographic approaches, gender issues, and information technologies, they speculate how a framework accounting for power might contribute toward new directions and applications in the field. Instead of mourning the demise of development communication, this volume should provoke critical debate that will help us change our approaches to meet new challenges.
Chapter 1 1. Introduction Part 2 Part I: Reconceptualizing Development Communication Theory Chapter 3 2. Gendered Agendas: Dialogue and Impasse in Creating Social Change Chapter 4 3. Governing Reproduction: Women's Empowerment and Population Policy Chapter 5 4. Reinventing Development Support Communication to Account for Power and Control in Development Chapter 6 5. Cultural Hybridity and the Public Sphere Part 7 Part II: Reconsidering Development Communication Practice Chapter 8 6. Communication for Social Change among Mexican Factory Workers on the Mexico-U.S. Border Chapter 9 7. Power and Praxis in Development Communication Discourse and Method Chapter 10 8. A Discursive Perspective on Development Theory and Practice: Reconceptualizing the Role of Donor Agencies Chapter 11 9. Mexican Popular Culture and Development: An Intertextual History of Agustin Lara's Aventurera Chapter 12 10. Same-Language Subtitling on Indian Television: Harnessing the Power of Popular Culture for Literacy Chapter 13 11. Civil Society and Citizens' Media: Peace Architects for the New Millennium Part 14 Part III: New Directions Chapter 15 12. Place, Power, and Networks in Globalization and Postdevelopment Chapter 16 13. Border Crossings: Gender, Development, and Communication Chapter 17 14. The Contexts of Power and the Power of the Media Chapter 18 15. Accounting for Power in Development Communication