Reengineering the University: How to Be Mission Centered, Market Smart, and Margin Conscious
How can colleges and universities improve efficiency while preserving academic values?

Winner of the Typographic Jacket of the Washington Publishers

Higher education expert William F. Massy’s decades as a professor, senior university officer, and consultant have left him with a passionate belief in the need for reform in America’s traditional universities. In Reengineering the University, he addresses widespread concerns that higher education’s costs are too high, learning falls short of objectives, disruptive technology and education models are mounting serious challenges to traditional institutions, and administrators and faculty are too often unwilling or unable to change.

An expert microeconomist, Massy approaches the challenge of reform in a genuinely new way by applying rigorous economic principles, informed by financial data and other evidence, to explain the forces at work on universities and the flaws in the academic business model. Ultimately, he argues that computer models that draw on data from college transaction systems can help both administrators and faculty address problems of educational performance and cost analysis, manage the complexity of planning and budgeting systems, and monitor the progress of reform in nonintrusive and constructive ways.

Written for institutional leaders, faculty, board members, and policymakers who bear responsibility for initiating and carrying through on reform in traditional colleges and universities, Reengineering the University shows how, working together, administrators and faculty can improve education, research, and affordability by keeping a close eye on both academic values and the bottom line.

1122850009
Reengineering the University: How to Be Mission Centered, Market Smart, and Margin Conscious
How can colleges and universities improve efficiency while preserving academic values?

Winner of the Typographic Jacket of the Washington Publishers

Higher education expert William F. Massy’s decades as a professor, senior university officer, and consultant have left him with a passionate belief in the need for reform in America’s traditional universities. In Reengineering the University, he addresses widespread concerns that higher education’s costs are too high, learning falls short of objectives, disruptive technology and education models are mounting serious challenges to traditional institutions, and administrators and faculty are too often unwilling or unable to change.

An expert microeconomist, Massy approaches the challenge of reform in a genuinely new way by applying rigorous economic principles, informed by financial data and other evidence, to explain the forces at work on universities and the flaws in the academic business model. Ultimately, he argues that computer models that draw on data from college transaction systems can help both administrators and faculty address problems of educational performance and cost analysis, manage the complexity of planning and budgeting systems, and monitor the progress of reform in nonintrusive and constructive ways.

Written for institutional leaders, faculty, board members, and policymakers who bear responsibility for initiating and carrying through on reform in traditional colleges and universities, Reengineering the University shows how, working together, administrators and faculty can improve education, research, and affordability by keeping a close eye on both academic values and the bottom line.

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Reengineering the University: How to Be Mission Centered, Market Smart, and Margin Conscious

Reengineering the University: How to Be Mission Centered, Market Smart, and Margin Conscious

by William F. Massy
Reengineering the University: How to Be Mission Centered, Market Smart, and Margin Conscious

Reengineering the University: How to Be Mission Centered, Market Smart, and Margin Conscious

by William F. Massy

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Overview

How can colleges and universities improve efficiency while preserving academic values?

Winner of the Typographic Jacket of the Washington Publishers

Higher education expert William F. Massy’s decades as a professor, senior university officer, and consultant have left him with a passionate belief in the need for reform in America’s traditional universities. In Reengineering the University, he addresses widespread concerns that higher education’s costs are too high, learning falls short of objectives, disruptive technology and education models are mounting serious challenges to traditional institutions, and administrators and faculty are too often unwilling or unable to change.

An expert microeconomist, Massy approaches the challenge of reform in a genuinely new way by applying rigorous economic principles, informed by financial data and other evidence, to explain the forces at work on universities and the flaws in the academic business model. Ultimately, he argues that computer models that draw on data from college transaction systems can help both administrators and faculty address problems of educational performance and cost analysis, manage the complexity of planning and budgeting systems, and monitor the progress of reform in nonintrusive and constructive ways.

Written for institutional leaders, faculty, board members, and policymakers who bear responsibility for initiating and carrying through on reform in traditional colleges and universities, Reengineering the University shows how, working together, administrators and faculty can improve education, research, and affordability by keeping a close eye on both academic values and the bottom line.


Product Details

ISBN-13: 9781421422749
Publisher: Johns Hopkins University Press
Publication date: 01/24/2017
Edition description: Reprint
Pages: 304
Product dimensions: 5.90(w) x 8.90(h) x 0.90(d)
Age Range: 18 Years

About the Author

William F. Massy, a higher education consultant, is professor emeritus of education and business administration and a former vice president and vice provost at Stanford University. The author of Reengineering the University: How to Be Mission Centered, Market Smart, and Margin Conscious, he is the former president of the Jackson Hole Higher Education Group.

Table of Contents

Preface ix

1 Understanding the Traditional University 1

Problems and Opportunities 2

Assets Worthy of Preservation 7

Why Traditional Universities Do What They Do 18

Implications for Tuition and Cost Containment 24

Business Models and Value Propositions 29

2 The Reengineering Challenge 39

Flaws in the Academic Business Model 39

Building a Reengineering Portfolio 53

Implementation Considerations 58

Responsibilities for Reengineering 69

3 The New Scholarship of Teaching 76

Conceptual Underpinnings 78

Illustrative Applications 96

Two "Outside the Box" Proposals 103

Organizing for Improvement 106

4 The Cost of Teaching 112

Alternative Approaches 114

Design of Teaching Systems 123

Modeling from University Transactional Data 132

Extending the Model across the Campus 149

Areas of Application 155

5 Financial Planning and Budgeting 164

Envisioning University Information 166

Coherent Financial Planning 177

Coherent Resource Allocation 186

A Model for Balancing Mission and Margin 199

Conclusion 216

Appendixes 225

A Teaching and Learning Principles 225

B Course-Based ABC 230

C Computer-Aided Course Design 237

D Incremental Cost of Enrollment 241

E Smart What-Ifs in the Course-Based ABC Model 244

F Margin Equivalents for Start-Up Programs 246

G Extensions to the Mission-Margin Model 248

Notes 257

Bibliography 273

Index 281

What People are Saying About This

Paula Myrick Short

This book is a game changer. It cogently deals with the problem of long-term sustainability of universities by addressing the core problems of quality in relation to cost and margin. Massy builds a strong case for his 'reengineering tools' which any university leader would find remarkably helpful in tackling critical issues of quality-conscious cost containment.

Robert Zemsky

Reengineering the University is a tough love prescription for making the nation's colleges and universities more affordable by reengineering them to be more efficient. It is Bill Massy at his best.

Ronald G. Ehrenberg

Reengineering the University spells out the efforts that William Massy has made throughout his extraordinary career to develop models to aid academic institutions in improving their cost efficiency and academic quality. Written in clear and concise form, academic administrators and faculty concerned about the future of their institutions should read it.

John J. DeGioia

Only Bill Massy could provide this perspective on an extraordinary moment in higher education, offering leaders a variety of adaptive tools and methods to engage this moment and strengthen the important work of creating sustainable futures for our universities.

From the Publisher

William Massy is a complex, deeply knowledgeable man: half hopeless romantic about the value and high purposes of higher education and half pragmatic engineer focused on costs, efficiency, and metrics. That combination proves to be just right for this wise and insightful book.
—Michael S. McPherson, The Spencer Foundation

Reengineering the University spells out the efforts that William Massy has made throughout his extraordinary career to develop models to aid academic institutions in improving their cost efficiency and academic quality. Written in clear and concise form, academic administrators and faculty concerned about the future of their institutions should read it.
—Ronald G. Ehrenberg, Cornell Higher Education Research Institute

This book is a game changer. It cogently deals with the problem of long-term sustainability of universities by addressing the core problems of quality in relation to cost and margin. Massy builds a strong case for his 'reengineering tools' which any university leader would find remarkably helpful in tackling critical issues of quality-conscious cost containment.
—Paula Myrick Short, University of Houston

Reengineering the University is a tough love prescription for making the nation's colleges and universities more affordable by reengineering them to be more efficient. It is Bill Massy at his best.
—Robert Zemsky, Founder of the Institute for Research on Higher Education at the University of Pennsylvania

Only Bill Massy could provide this perspective on an extraordinary moment in higher education, offering leaders a variety of adaptive tools and methods to engage this moment and strengthen the important work of creating sustainable futures for our universities.
—John J. DeGioia, Georgetown University

Michael S. McPherson

William Massy is a complex, deeply knowledgeable man: half hopeless romantic about the value and high purposes of higher education and half pragmatic engineer focused on costs, efficiency, and metrics. That combination proves to be just right for this wise and insightful book.

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